HOW TO WRITE A COPY FOR CREATING A SIX FIGURE BUSINESS
In this episode, I sit with Jessica McKay and we discuss all things copy.
Jessica shares her journey of going from a spiritual teacher, to a coach only to find her calling and that is writing copy.
We talk about spirituality, money beliefs and how they hold us down, how to get clarity, and know your purpose.
She shares her own journey of letting go of false beliefs to build her own business from zero to 6-figure.
This episode is full of GOLD
About Jessica:
I spent my life feeling like an outsider, searching for “my” people, my passion, my purpose, and a perfect career job I could fit myself into.
Nothing felt quite right…
So I became a rebel.
- I quit my job and went to work for a spiritual teacher.
- I took groups of men & women on sacred pilgrimages around the world.
- I gave intuitive tarot readings for a living and became an expert on human nature…
Which is exactly what allows me touch people’s hearts and souls as a copywriter.
Connecting with Jessica:
https://enlightenedcopy.com
Connecting with Manpreet
https://linktr.ee/themanpreetbawa
Transcript
Well, I think where clarity fails us is when we feel
Speaker:stuck that we have to commit to something forever.
Speaker:And it's very hard to commit to something
Speaker:if you think you have to do it for the rest of your life.
Speaker:So when you're thinking of an offer, if you if you know you can solve a problem
Speaker:and you're inspired today to solve that problem,
Speaker:solve that problem, choose that
Speaker:knowing that you can change your mind tomorrow
Speaker:or even next week, you can solve a different problem
Speaker:and thinking, Oh, but for each problem, I need a webinar funnel
Speaker:and I need Facebook ads and I need a website and I need to like
Speaker:build an empire just to solve one problem.
Speaker:You don't need to do any of that.
Speaker:So the way that I help people do business is being free
Speaker:and light and not getting bogged down with all of the shows.
Speaker:And that is what helps you get better clarity
Speaker:because it's about who you are right now.
Speaker:All right.
Speaker:Welcome, everyone.
Speaker:Today is special.
Speaker:It's a special treat because the person I have virtually in front of me
Speaker:is just going to blow your mind.
Speaker:Not too often I get the guests that I have
Speaker:a personal connection with and what I do just like
Speaker:this one. Jessica,
Speaker:we connected.
Speaker:But it's also we're, you know, spiritually aligned.
Speaker:I gather people, but I don't know their
Speaker:practices, their faith.
Speaker:And I respect whatever they practice.
Speaker:But sometimes you meet people that you also know their spiritual
Speaker:and then you have, you know, a different kind of alignment.
Speaker:So that's what I have with Jessica, and I'm so happy.
Speaker:You know, she accepted to be here.
Speaker:I got to know her through one of her coaching programs.
Speaker:I did, and she's been focusing on the poppy side of it.
Speaker:If you don't know, copy. Stay tuned.
Speaker:This is why you are here today.
Speaker:She's just going to take you away with her journey, me and her work.
Speaker:So welcome, Jessica.
Speaker:And I would just look forward to how this transpires.
Speaker:Thank you, Manpreet.
Speaker:It's so good to be here.
Speaker:Amazing.
Speaker:See, with just voice, how can you not fall in peace with that voice easily?
Speaker:So let's start with your journey so that people get a little bit
Speaker:about your background, how you started your career
Speaker:and what copies and really got into actual pieces of your work.
Speaker:Sure.
Speaker:Well, I've been a copywriter professionally now, helping coaches,
Speaker:mostly coaches, create messaging
Speaker:that really speaks to their ideal clients
Speaker:so that the people that they are selling to feel seen and heard and known,
Speaker:and feel inspired to say yes, to
Speaker:enrolling in that coaching program and taking advantage
Speaker:of all the gifts that these coaches have to offer.
Speaker:And I've been writing my whole life,
Speaker:and I really had no idea that I could do copywriting.
Speaker:I thought all writers were starving artists.
Speaker:So I just tried my best to have other businesses and things to make money.
Speaker:I was a coach.
Speaker:At one point I was trying to coach women.
Speaker:Before that, I was I did psychic readings for a living, which I know for
Speaker:a lot of people is kind of out there, but I always felt very intuitive.
Speaker:And so I wanted a way to use my intuitive gifts, and I began offering people
Speaker:tarot readings which were fun
Speaker:and I thought would help give people clarity.
Speaker:So I have a lot of experience with counseling
Speaker:and just trying to help people feel better.
Speaker:And I learned so much about human nature
Speaker:from doing that, and even before that, I was seeking looking for answers.
Speaker:I went and sat at the feet of spiritual teachers.
Speaker:I was always looking for answers to What are we doing here?
Speaker:What is life all about? What's our purpose?
Speaker:Who am I?
Speaker:What do I really want? Those kinds of questions?
Speaker:And it's been a crooked road and it's led to a career in
Speaker:copywriting, helping healers,
Speaker:helping coaches and teachers
Speaker:do the work that they feel called to do and helping them express it
Speaker:in a way that lets people
Speaker:understand what it is that they're trying to do.
Speaker:Mm-Hmm.
Speaker:So but
Speaker:I was just, you know, as you were saying, if I was visually following
Speaker:through like that journey
Speaker:and even though I didn't know you back then, I could see your
Speaker:different phases of your journey visually.
Speaker:And it's crazy that I
Speaker:walked through that journey
Speaker:as you spoke so school.
Speaker:You know, you mentioned you out with the copy,
Speaker:and I take it just like for myself before I went into coaching.
Speaker:I didn't know what copy was.
Speaker:And there are other aspiring people who are technical like me
Speaker:and do not understand what copies, even though it's a really legitimate
Speaker:profession now.
Speaker:But a lot of people don't know for them.
Speaker:Could you explain what poppy means?
Speaker:Yes. So copy is your message.
Speaker:It is the message that you deliver to the world.
Speaker:It's the words in writing, either on your website
Speaker:or in a blog post or
Speaker:in a social media post.
Speaker:That is what copy is.
Speaker:It's it's the message.
Speaker:It's really the heart of what you offer and who you're speaking to.
Speaker:And if you know those things, if you know exactly who you're speaking to,
Speaker:what their frustrations are, what they need
Speaker:and what they need to hear or read in order to recognize you
Speaker:as the expert that they've been seeking their entire lives.
Speaker:That is
Speaker:that's copywriting.
Speaker:And you mentioned career journey like when you were searching
Speaker:you, have you had this question
Speaker:prior to getting into finding your actual calling your gift, which is copy?
Speaker:You went through a phase where you were searching
Speaker:through the spiritual mediums and finding, and
Speaker:I think we all have
Speaker:or rather than saying we all we all have that desires
Speaker:or that pull towards those questions and getting those questions answered.
Speaker:But not too many people go to find those answers.
Speaker:But we all have.
Speaker:And so from your own journey, if I may go on the spiritual side of it,
Speaker:but before we get into the personal side,
Speaker:what did you find out like, why do we have such a pull toward finding who we are?
Speaker:What's this?
Speaker:What world is always defining us as engineers, doctors?
Speaker:Whatever it is, we still have that feel like for myself.
Speaker:I've been in it, but I still question that
Speaker:every now and then what is like, who am I?
Speaker:What is my thought was what I'm going to eat? So
Speaker:were you able to
Speaker:find any answers from there? Yes.
Speaker:I think for all of us,
Speaker:no matter how different we are and our journeys are all different,
Speaker:we all go through a process
Speaker:when we are born on this planet
Speaker:where we come into being here
Speaker:with pure awareness.
Speaker:And as soon as we're old enough
Speaker:to read the signs around us, our parents
Speaker:begin downloading their perspective, their dream,
Speaker:their ideas and beliefs about what's right and wrong, good and bad
Speaker:and what's right and wrong, good and bad about us.
Speaker:And so we learn to see the world in a particular way,
Speaker:and the journey of life for all of us is about
Speaker:forgetting the divinity within us
Speaker:and then remembering it.
Speaker:So when we're born, we are that we don't need to remember.
Speaker:We just are.
Speaker:We are the divine.
Speaker:We are intuitive, we know what we like, we know what we don't like,
Speaker:and then we get conditioned or domesticated
Speaker:and we become something that's not exactly authentic to who we are.
Speaker:And it causes a lot of suffering, and that suffering is
Speaker:what propels us to seek answers to life.
Speaker:Why am I not happy?
Speaker:Why can't I achieve what I think I want?
Speaker:And so we go on journeys to try to figure that out and get answers.
Speaker:And what we end up doing is remembering who we really are in that process.
Speaker:We let go of the things that our parents downloaded into our minds
Speaker:that don't serve or resonate, and that I have found
Speaker:is the quintessential human journey from birth to death.
Speaker:It's a constant cycle repeating of forgetting
Speaker:and then remembering and redefining
Speaker:expressing who who we really are
Speaker:based on what we choose to believe for ourselves.
Speaker:So it's quite fascinating, it's almost as if
Speaker:life is an opportunity to express
Speaker:and be who we choose to be based on who we were when we came,
Speaker:but also based on what we choose from the suffering that occurred.
Speaker:So that sounds a little bit long winded, but
Speaker:I think that's seems to be
Speaker:the journey of just about everybody.
Speaker:Yes, he's still profoundly reminded me of a quote from Ramdas
Speaker:in one of his talks, he says that
Speaker:he says you never create
Speaker:anything you just remember.
Speaker:So, you know, all the time we feel that
Speaker:or I just created this, Oh, you didn't.
Speaker:You just remembered that you forgot.
Speaker:And going back to your point that we are in the cycle of forgetting
Speaker:and that remembering that is beautiful.
Speaker:You remember it now.
Speaker:It makes sense.
Speaker:Loughran does make sense with that.
Speaker:I think
Speaker:we do it because it gets boring after a while.
Speaker:If you always remembered, if you always knew who you were
Speaker:and you never forgot, there would be
Speaker:a certain type of stagnation.
Speaker:And so
Speaker:there's like a desire to go on another journey.
Speaker:It's like a game. You know?
Speaker:Yeah, yeah,
Speaker:that's true.
Speaker:Forget, you know, will miss the challenge.
Speaker:You know, it's just
Speaker:like adversity, if there was no adversity, will miss the challenge
Speaker:of really getting boring without that challenge.
Speaker:So as you, you know, took, you know, pivoted from your.
Speaker:Career
Speaker:and then into the spiritual side of seeking finding who you are
Speaker:and then actually finding your gift.
Speaker:You know?
Speaker:You mentioned when we talked
Speaker:previously that
Speaker:initially you thought this was if that spirituality was there, but
Speaker:that is where
Speaker:because you felt full with it
Speaker:and you know, you thought that was it.
Speaker:And later it came, you came into realization.
Speaker:Maybe that is not it.
Speaker:Could you
Speaker:talk about that, like how it happened for you?
Speaker:Because a lot of people go through that
Speaker:like I am in similar situations where I have these gifts,
Speaker:and I think maybe this is it, or maybe this or that,
Speaker:I'm trying to figure out what is the gift that is
Speaker:just for me to offer as a gift versus what is the gift that I can use
Speaker:to make a difference with people and also living with it?
Speaker:It can be confusing because we're always changing.
Speaker:We're always evolving, and so we might choose something
Speaker:in the moment that feels right and that resonates,
Speaker:and then even after just a few months, it doesn't resonate anymore.
Speaker:And I find a lot of business owners the biggest struggle
Speaker:they have is trying to choose their niche
Speaker:and what they're actually doing because they outgrow it so quickly.
Speaker:They teach some classes and then they're like, OK, I'm done.
Speaker:What's next?
Speaker:And then they feel like they're not finding their their past,
Speaker:but they are on their path.
Speaker:They're just devolving into greater and greater things.
Speaker:And for me,
Speaker:I was doing the psychic
Speaker:readings and the business model was very draining.
Speaker:I had to work really hard to get enough clients every month to pay the bills.
Speaker:And also the work itself was draining because people would be bringing me
Speaker:all their problems and I would take that on.
Speaker:I didn't mean to, but there is a part of me that's very empathic
Speaker:and I would just end up taking on the energy of their issues.
Speaker:And I would often feel when I got off the phone with someone
Speaker:like very heavy and
Speaker:I didn't know how to.
Speaker:Not do that after a while.
Speaker:And so I started to struggle
Speaker:because it was a financial struggle as well.
Speaker:I kept doing it because I thought
Speaker:if I don't, if I'm not healing people
Speaker:or if I'm not a spiritual teacher, then my life has no value.
Speaker:I have this belief system and this judgment that
Speaker:if you were doing good quote unquote work in the world, your life had value.
Speaker:But if you were simply just existing and doing
Speaker:something to make money, then that wasn't enough.
Speaker:And what happened was, I let that belief go,
Speaker:and I realized that if I really listened to what I wanted,
Speaker:what I wanted was to write, I didn't want to do readings.
Speaker:I didn't want to counsel people,
Speaker:which was crazy because I had never had those thoughts before,
Speaker:and it challenged my whole identity and how I had defined myself,
Speaker:and I had to be willing to let that go in order to embrace
Speaker:who I really was inside, which was just
Speaker:the truth was I wanted to write.
Speaker:But I resisted that because as I said before,
Speaker:I thought that writers were starving,
Speaker:I didn't think you could make a living as a writer.
Speaker:So, so
Speaker:I held on to that business for too long.
Speaker:And when I finally did let it go, it was through the pandemic
Speaker:where my business just also, I think energetically, when
Speaker:you're not aligned with what you're doing, your business doesn't flourish.
Speaker:Customers don't come to you.
Speaker:So my business was doing worse and worse, and then the pandemic hit,
Speaker:and then it just tanked, and luckily I was able to qualify
Speaker:for unemployment benefits at the time, even as a self-employed person.
Speaker:And so I that gave me a minute
Speaker:to breathe and ask myself what I really wanted.
Speaker:And so I decided, OK, I'm going to make a choice to do
Speaker:writing and specifically copywriting, because a year previous to that,
Speaker:I had bought a copywriting course and I thought it was fascinating.
Speaker:I was drawn to it, but I only got halfway through with it
Speaker:because I was trying to make a living and hustle, and I didn't
Speaker:really have time to figure that out.
Speaker:Or so I thought.
Speaker:Amazing.
Speaker:Do you remember the moment when you made the decision like copy,
Speaker:was it like it's time to move or pivot
Speaker:from the spiritual business to the coffee business, or at least
Speaker:attempt on taking a leap into the other side?
Speaker:Yes, I remember.
Speaker:I had discussed it
Speaker:with my husband, and he's like, Yeah, that sounds great.
Speaker:Go for it.
Speaker:But in my head, I was thinking, Well, how am I going to do this
Speaker:is probably going to take a while to get clients and all of this.
Speaker:But I was telling a friend of mine who was in a business group with me
Speaker:for coaches, and she happened to mention my name to her business group.
Speaker:And within 24 hours, I had my first copywriting client,
Speaker:so I didn't have to struggle to get people.
Speaker:It happened
Speaker:so easily, effortlessly, and it happened
Speaker:because I was so in alignment with the decision to do it.
Speaker:Oh, yeah, amazing.
Speaker:Yeah, that's funny, because I was as I was listening to you,
Speaker:I was thinking about like, you know, sometimes we make,
Speaker:you know, we sort of hold on to the things that, OK, this is not it.
Speaker:I want to make it happen.
Speaker:A lot of times we have heard this thinking, don't quit, just keep on going.
Speaker:But you have to find that balance that as where
Speaker:you know, it's not working and you have to let it go.
Speaker:And we always remember people think that people change.
Speaker:It takes time to change.
Speaker:I think you're changing the moment.
Speaker:The moment you decide you change, it takes time to the results to show up.
Speaker:But the decision happens in the moment, and sometimes it may take
Speaker:a while to get to that decision.
Speaker:But once you make that decision, it's like a momentary thing is just, yeah,
Speaker:but yeah, it took me.
Speaker:So I'm sorry.
Speaker:Oh, really?
Speaker:It took me years to arrive at that decision.
Speaker:And when I finally made it, it was instantaneous.
Speaker:The change, the things falling into place.
Speaker:I got that client.
Speaker:And then she gave me a raise within months and my writing got better and better.
Speaker:I started studying copywriting.
Speaker:And then I got more clients and it was referral based at first.
Speaker:And then I learned how to get clients organically through
Speaker:posting on social media.
Speaker:And it just grew and grew.
Speaker:So this is amazing
Speaker:to keep things one that when your energy
Speaker:and your gifts are aligned with where you should be going, it just happens.
Speaker:It seems effortlessly like it's not like your input output,
Speaker:but it becomes effortless because you're not forcing it to happen.
Speaker:And the second
Speaker:thing is a lot of people, when they reach there,
Speaker:they stop doing the things that got them there.
Speaker:Like for yourself, you were learning to call people right
Speaker:who were, you know, constantly learning more and as you got
Speaker:as you started even doing deeper things with it
Speaker:so that you can improve, a lot of people stop there.
Speaker:So I think it's a great
Speaker:tip for anybody who is trying to do something.
Speaker:You know, once you get there, just keep pouring into yourself.
Speaker:Otherwise, he will become dry and it could become boring. I.
Speaker:Yeah.
Speaker:And also, when you're listening to that voice inside
Speaker:that tells you what you really want and you it, chances are it's
Speaker:because you're good at that thing and you can be the best at that.
Speaker:You aren't going to be mediocre.
Speaker:And so you'll naturally want to get better.
Speaker:It won't be like forcing yourself to sit down
Speaker:and make yourself learn so that you're not an imposter.
Speaker:It'll just come across as I must learn.
Speaker:Must I love this?
Speaker:I want to be the best, not because I'm supposed to be
Speaker:so that other people like me, but just because it's
Speaker:it's in my DNA to be the best.
Speaker:Yeah.
Speaker:Yeah.
Speaker:With new, you know, a lot of time.
Speaker:I find, at least for myself personally,
Speaker:I questioned when I started to transition from my nine to five that I wanted to
Speaker:to make it do something different, make an impact, make a difference.
Speaker:I always said, like, it's not about the money
Speaker:that I want to do something, it's not money.
Speaker:I want to make money out of it, but it's not about the money.
Speaker:And sometimes I hold that balance where it's,
Speaker:you know, you have spiritual side of things.
Speaker:You're wanting to do it more for the bigger things than the money.
Speaker:But then reality is for you to survive.
Speaker:You also need the money.
Speaker:And sometimes I get the loss.
Speaker:I don't know if you feel the same, but
Speaker:balancing between,
Speaker:OK, I want to do the spiritual side,
Speaker:which is my calling or whatever you to call it.
Speaker:But I also need money like I had.
Speaker:I struggle with that like.
Speaker:You know, embracing the money side of it, it can be hard
Speaker:because of how we're conditioned to think about money.
Speaker:But if we if we decide that money
Speaker:is part of the spiritual peace and it's not separate.
Speaker:If the money is because the money is what will allow you to make
Speaker:a bigger difference in the world, you can be a philanthropist.
Speaker:You can do wonderful things when you have the money.
Speaker:And so.
Speaker:To not think of your you're helping people
Speaker:to not separate the financial piece out of it like,
Speaker:you know, of course you need to survive, but it would be better to thrive,
Speaker:to really thrive and be able to serve more.
Speaker:For instance, if you charge
Speaker:top dollar for your services, which I do, I'm expensive.
Speaker:As a copywriter, I know that
Speaker:I'm going to be able to have the time, freedom
Speaker:and the money freedom to produce things for people who can't afford my services
Speaker:to give them resources that move the needle for them in big ways,
Speaker:or to donate money to a cause that I really care about.
Speaker:Whereas if I keep my prices low
Speaker:and I have less time because of that and I'm
Speaker:I'm exhausted and burnt out, then I am not.
Speaker:I don't I don't have the power to give to be a force for good.
Speaker:The way I want to be.
Speaker:Yeah.
Speaker:Yeah, I never saw the money as
Speaker:part of the spiritual assault.
Speaker:I always saw that separation and maybe the separation is all that
Speaker:causes the confusion and pain at times and keeps money at a distance.
Speaker:Yes. Yes.
Speaker:Well, we're taught to feel guilty about the money.
Speaker:We're taught to feel like we're greedy.
Speaker:We're being greedy and we're taking from people who don't have enough.
Speaker:My dad used to believe he taught me about money,
Speaker:and he really believed that this is a zero sum world,
Speaker:that there are finite resources and only so much to go around.
Speaker:And if you're wealthy, you are literally robbing
Speaker:other people of what they need.
Speaker:And he said this over and over and over again,
Speaker:and we were very poor growing up.
Speaker:We we struggled.
Speaker:He resisted having a career.
Speaker:He didn't want to make money
Speaker:because he felt that he would be taking some people in need.
Speaker:And really, when you think about the most generous people on Earth,
Speaker:they're the wealthiest because they can, they can be.
Speaker:So it took a lot for me to change my thinking around money.
Speaker:I wanted my dad to love me, and so I thought, Well, I should be struggling.
Speaker:And shortly before he died, it was maybe a year before he died.
Speaker:I called him and I said, Dad, I want to know that if I start
Speaker:making $20,000 a month, that you will still love me.
Speaker:Is it OK? I want to know.
Speaker:I want to know your opinion.
Speaker:Do you think that it's greedy if I make that money?
Speaker:And he said, Oh my god, no, I want you to be happy.
Speaker:And he
Speaker:said he did say as long as he is, you don't get greedy.
Speaker:And I said, Well, what does that mean?
Speaker:Because I need to define what that is?
Speaker:I said, Are there charities you would like me to give to?
Speaker:If I if I get that kind of success?
Speaker:And he said yes.
Speaker:And he told me the charities that he really cared about.
Speaker:And I said, OK, so then I've got your permission.
Speaker:Then he's like, Absolutely, go for it.
Speaker:And then he died.
Speaker:And this month was the first month that I crossed $20,000 a month
Speaker:and I, I felt him blessing me.
Speaker:And I know we can't always get permission and we don't need permission,
Speaker:but I felt like knowing that he I wanted him to be proud of me.
Speaker:I didn't want to feel I knew that that would hold me
Speaker:back if I thought that he was judging me for being greedy.
Speaker:So I needed to hear it from him
Speaker:and I got that permission from him and I never looked back.
Speaker:I feel like that helped with that main money block that I had.
Speaker:Wow, that
Speaker:is beautiful, and congratulations on crossing that,
Speaker:thank you, milestone.
Speaker:It is beautiful in so many ways, like,
Speaker:yes, we all have that validation
Speaker:or permission, especially from parents, and those are just not right or wrong.
Speaker:It is what it is, right?
Speaker:If you have that and get it from them,
Speaker:especially when you recognize that, OK, if it doesn't happen, I'll get stuck.
Speaker:So I think knowing where to get stuck is actually more important.
Speaker:So when you moved, you know, when you talked about
Speaker:all those money beliefs where
Speaker:it just word beliefs that were keeping you
Speaker:and the family for a long, many ways
Speaker:when you identified those beliefs have to change.
Speaker:Are there
Speaker:certain steps, one or two things
Speaker:that you can share that people who are, if they are in the similar
Speaker:phase of life where they have
Speaker:been raised, which most of us have been about,
Speaker:you know, wrong beliefs about money, what could be one or two beliefs
Speaker:that about the money that can change
Speaker:and make the difference?
Speaker:one or two beliefs?
Speaker:Let's see that.
Speaker:I mean, I've often heard it said that money is energy.
Speaker:Everything is energy.
Speaker:And so if you think of that as energy,
Speaker:you're asking for an exchange of energy.
Speaker:For your services,
Speaker:and if you, you know, a time when you think about time,
Speaker:like we often think of money as our most important resource.
Speaker:But it's really time
Speaker:because you can never get back where money you can earn it back.
Speaker:So if you know that time is your most valuable
Speaker:precious resource, if you if it
Speaker:if you spend time on your business
Speaker:or time helping someone achieve their goals
Speaker:through your
Speaker:service, that's time you'll never get back .
Speaker:And so you're charging for this very precious resource
Speaker:that is finite that
Speaker:you know
Speaker:it has to have a price tag.
Speaker:You have to come up with something.
Speaker:It's priceless, really.
Speaker:But if you think of it that way,
Speaker:it allows you to to charge more.
Speaker:And also, if you think of the value that you provide over someone's lifetime,
Speaker:if they sign up for your coaching program or your service,
Speaker:that value is going to keep growing for them
Speaker:and compounding over time.
Speaker:And it's it's quite a lot.
Speaker:So. So
Speaker:just to think of it that way as the energy
Speaker:of what they will be able to experience in the future
Speaker:because they worked with you, that's a great way to look at it.
Speaker:Another great thing that just always worked for me
Speaker:was thinking about the different things I would do if I had a lot of money.
Speaker:Who would I help?
Speaker:How would I help them?
Speaker:Where would I want to send money?
Speaker:And, you know, to make a difference?
Speaker:What would make me feel good?
Speaker:And then those goals to strive for those.
Speaker:So I don't know if that answers the question, but
Speaker:it does.
Speaker:You know, it's all about how you look at whatever it is, whether it's money,
Speaker:whether it's a business, whether it's a job.
Speaker:Your thoughts are going
Speaker:to become a reality ultimately, right with the way you look at it.
Speaker:And I think the first step really important is just getting aware of
Speaker:what are you thinking about the things,
Speaker:whatever it is, whether it's money or profession.
Speaker:And that is basically where it starts.
Speaker:So we.
Speaker:It's it's it's hard because.
Speaker:I mean, even though I made the money that I wanted to this month,
Speaker:I found myself shopping the other day for some things for the house,
Speaker:and all of a sudden
Speaker:I felt bad.
Speaker:I could really be, Oh my God, I've become one of those people
Speaker:who just shops and I'm I'm
Speaker:I'm shallow and greedy, and I went, I went there.
Speaker:I went back to that old conditioned place
Speaker:of I'm living a meaningless existence.
Speaker:I'm just a consumer like, Oh, it was awful.
Speaker:And then I remembered all that's part of my the conditioning that I got as a kid.
Speaker:So it never ends.
Speaker:Even as you, you know, hit these milestones,
Speaker:you go to deeper levels where that story is lodged within you.
Speaker:You, you work to change it.
Speaker:So it's not comfortable making a lot of money
Speaker:when you don't feel worthy, are you?
Speaker:You're blocking it.
Speaker:There's a sense of discomfort.
Speaker:So I'm still dealing with with pieces of that.
Speaker:I think we all are
Speaker:involved, you know, especially people that are new into those certainties.
Speaker:I remember a year ago
Speaker:and a half ago when I started the business,
Speaker:I wanted to invest into a new computer, microphone
Speaker:and a microphone, and all that came very clear late in the game.
Speaker:But starting with the computer, it was just like 1000 dollar investment.
Speaker:I wouldn't even call it investment.
Speaker:And I remember I just sit by myself for weeks and weeks and weeks, OK,
Speaker:I should buy because I was like, OK, I have another laptop.
Speaker:Why do I want different? I can use it. And I kept.
Speaker:It doesn't have camera.
Speaker:Doesn't that this? I should be separate.
Speaker:And then in a moment or lies, I'm just way too much to justify it.
Speaker:Why am I afraid to spend $1,000?
Speaker:It's not like I have to borrow from somebody.
Speaker:I have the money sitting in the bank doing nothing like,
Speaker:you know, the interest rates in the bank 1%.
Speaker:It's not going to make money, it's just depreciating the value.
Speaker:And yet I had to justify four weeks to make that purchase. But
Speaker:in the
Speaker:moment as I got over, it was like, OK, I have thought about it.
Speaker:You know, if I don't invest, I cannot even get ahead.
Speaker:But as soon localized, so
Speaker:every time I make an investment, I have to.
Speaker:I don't know who I'm justifying, but I am justifying to those false beliefs
Speaker:that, Oh, this is why I should spend as crazy as, you know, as grown up.
Speaker:Nobody's asking those questions, but we are still answering those questions.
Speaker:Yeah, it's amazing
Speaker:to me, from your
Speaker:spiritual side to now through your copy business
Speaker:as you moved.
Speaker:one of the things I realized last year
Speaker:and half, it's as you grow
Speaker:and as your consciousness grows,
Speaker:you attract a different type of people
Speaker:like the people in your life start to change.
Speaker:Also, you know, this is a perfect example.
Speaker:two years ago, I would never have met Jessica because I was not there
Speaker:consciously.
Speaker:I could not attract you into my life.
Speaker:Did you see anything
Speaker:when you started getting up for from a spiritual side into?
Speaker:The business that you're charged
Speaker:started to attract a different kind of people that
Speaker:you feel about that.
Speaker:So the attracting new people began when I made my first
Speaker:really big investment in my business,
Speaker:I was struggling for so many years to make a living
Speaker:as an entrepreneur, and I knew that I needed to invest.
Speaker:But I was afraid,
Speaker:and my husband was also like, I don't understand if people do this.
Speaker:They spend thousands of dollars that they don't have to learn about business.
Speaker:And I would say, yes, that's what people do.
Speaker:And finally, I managed to come to an agreement with him
Speaker:where I just said, All right, listen, I want to try this
Speaker:and I'm going to pay the money back in six months.
Speaker:And if it doesn't work, if it fails, I won't attempt anything like this again.
Speaker:And he's like, All right.
Speaker:So this was my first like, really high ticket
Speaker:business program, and this was when I was trying to be a coach.
Speaker:So I made an 8000 dollar investment, and at the time,
Speaker:I never spent that much money in my life on anything.
Speaker:And because it was such a big investment.
Speaker:I was 1,000% committed.
Speaker:I told I made a decision
Speaker:that this was going to work for me no matter what.
Speaker:And it did.
Speaker:I did the work.
Speaker:I learned business fundamentals that I were never taught
Speaker:and how that I was able to make the money back quite quickly.
Speaker:Within six months, I did pay it back and I did make a few
Speaker:thousand dollars over that
Speaker:and I had a very small I had
Speaker:like a 15 hundred person email list at the time,
Speaker:and that's when I started to realize that maybe copywriting
Speaker:was going to be better for me
Speaker:because my favorite part of the business was writing emails to my list.
Speaker:And so from the people on my list, I was able to
Speaker:sell a few of my coaching programs.
Speaker:And so I knew it worked.
Speaker:And then the whole switch came with the copywriting.
Speaker:But then because I knew that investing in the business worked,
Speaker:I then invested in another program where you and I met.
Speaker:I invested with that teacher and I made
Speaker:that was a 13,000 dollar investment at that point.
Speaker:I learned how to get clients organically
Speaker:without any kind of paid advertising out of that.
Speaker:So that was worth it.
Speaker:And then
Speaker:the people that I met in each space, I forged new connections.
Speaker:We grew we, you know, we learned from each other.
Speaker:That's really one of the beauties of making the investments.
Speaker:It's not just that you're learning
Speaker:from the coach, it's that you're getting to know people in the space.
Speaker:And these are people that can open doors for you, people you can network with.
Speaker:So it really does elevate you into a community of others
Speaker:that have the same goals.
Speaker:It helps you stay accountable.
Speaker:It's just really that was my experience.
Speaker:Anyway, I should say it helped me stay accountable and it
Speaker:it brought me into a higher realm
Speaker:of contacts.
Speaker:That's amazing.
Speaker:You know, a couple of things that I want to
Speaker:sort of follow up from there because you said it would hit quick,
Speaker:but one of the first thing is investing in ourselves.
Speaker:And when we invest big, we have to be sensible where we invest.
Speaker:But when we invest in terms of the money, it does something to commitment.
Speaker:It increases a commitment,
Speaker:especially if you're investing the money, not even the app.
Speaker:Mm-Hmm.
Speaker:That's big.
Speaker:And the second is how communities is getting in,
Speaker:you know, in front of the people,
Speaker:like-minded people because proximity has power, right?
Speaker:There's a reason our mother is stopped from playing with that one kid
Speaker:that she didn't think was a good influence because it was the proximity.
Speaker:So I think
Speaker:that I can vouch for it
Speaker:because my life started to change with.
Speaker:As I started to become conscious
Speaker:of the people I want in my life, what I want to do in my life,
Speaker:the people that I didn't need just started to fizzle
Speaker:like they still fall off and it's not like I'm single.
Speaker:I don't want to work with you.
Speaker:I don't like you.
Speaker:To just as falling off a list that is the beauty of it,
Speaker:I feel like that is the real, reliable situation
Speaker:that you don't find the need to keep or let them quit just organically happens.
Speaker:It just shifts. And
Speaker:so that is amazing.
Speaker:Yeah.
Speaker:Coming to
Speaker:coaching the world, right, where so many people, especially in 2020
Speaker:and 2021, I would say a lot of people started to come out
Speaker:and started to explore what gifts they can use
Speaker:to help others thrive and which is what coaching is.
Speaker:And there's plenty of good causes and there are plenty of the people
Speaker:who do not even think they are just there.
Speaker:So when you work
Speaker:with the coaches that you helped write copy,
Speaker:what are some of the things that you look for those coaches with?
Speaker:You can help them get ahead in their business, make money,
Speaker:you know, climb up into being.
Speaker:Well,
Speaker:the coaches that I have begun working for most recently
Speaker:are already established, so they have been in business for a while.
Speaker:They usually have a funnel that's working for them to deliver consistent leads.
Speaker:And then I write their emails for them, which helps them sell.
Speaker:But if you're starting out as a coach, if you just
Speaker:decided that you want to answer the calling inside you
Speaker:and you want to use your gifts to serve others, it come, it's
Speaker:what's really important is figuring out, first of all, it's getting clarity
Speaker:on exactly what those gifts are
Speaker:and who it is that you can help.
Speaker:And it's usually a version of yourself.
Speaker:So it's someone going through struggles
Speaker:that you've already figured out how to solve.
Speaker:So the things that you need to know are, who is it you're talking to?
Speaker:What keeps them awake at night?
Speaker:What are they terrified of?
Speaker:What are their dreams and goals?
Speaker:And from that information, you can begin speaking to them from the heart.
Speaker:Speaking to them about.
Speaker:What their experience of life is, and that's what allows them
Speaker:to see you to know that you're there
Speaker:and to choose you as the expert, that's going to help guide them.
Speaker:So you just need to have clarity on those pieces.
Speaker:And sometimes that's the hardest thing to get is the clarity,
Speaker:because you might have more than one gift, you might have multiple gifts,
Speaker:you might have different interests.
Speaker:And so you're trying to.
Speaker:And of course, in the business world, you're always getting the advice
Speaker:that you need to choose one.
Speaker:Pick a lane niche down.
Speaker:Don't try to do too many things.
Speaker:And if you have more than one gift, sometimes they intersect,
Speaker:and sometimes it can be hard to niche down.
Speaker:So I try to help people
Speaker:to be in alignment with the thing that they are choosing
Speaker:and to incorporate as much of their gifts as they want .
Speaker:So to not feel that limitation
Speaker:and to not feel that they have to be in a box or a cage,
Speaker:or they have to do business one way that's just not true.
Speaker:They can do business whatever way they want, as long as they
Speaker:get the message right and the message is what copywriting is all about.
Speaker:So and by getting the message right,
Speaker:all I mean is speaking from the heart, having an understanding
Speaker:of who you're speaking to and how to
Speaker:talk about their problems in a way.
Speaker:Talk about the solution that you offer in a way
Speaker:that gets people to raise their hand and say, I need that.
Speaker:I want that.
Speaker:And you can
Speaker:absolutely do it without niching down so that you're like this, you can
Speaker:you can have a wider scope and a wider focus.
Speaker:You just it's come down to the stories
Speaker:you tell in your messaging,
Speaker:the different offers that you create.
Speaker:So I worked when I was working with coaches who were starting out.
Speaker:A lot of them didn't have websites.
Speaker:They didn't need the site, they didn't need to have that in place.
Speaker:All they needed was the clarity of who it was.
Speaker:They were serving with one particular offer,
Speaker:and then they could add other offers.
Speaker:You see, that's the beauty of it.
Speaker:Once they knew the process, they could repeat that process
Speaker:over and over with different offers and different clients. So.
Speaker:That's a lot, but
Speaker:no, that's amazing, like,
Speaker:you know, you were the first one
Speaker:told me that you don't need a website
Speaker:because if you don't have a clarity,
Speaker:what is the website going to do right?
Speaker:And a lot of times, people, when they start, they jump on all those
Speaker:missiles and bells looking website
Speaker:pictures, logos and those are important parts of the business.
Speaker:They are hot parts of the business.
Speaker:They are linked to that clarity that you know who you are, who you are serving.
Speaker:And if you don't have that clear
Speaker:and it's going to be very hard to get any business out
Speaker:from those websites, you can type ten different things.
Speaker:I mean, I've already amended the copy on my website like eight different times
Speaker:because I keep changing my offers and I keep changing who I'm serving.
Speaker:So you have to go back and change the message
Speaker:and people aren't finding me through my website.
Speaker:The website is just something to give them like a business card.
Speaker:And I did that after I was full with clients,
Speaker:so I didn't have the website first.
Speaker:I got the website later,
Speaker:but yeah, you definitely don't need to have any of that in place.
Speaker:first of all, you need to do
Speaker:is start sharing, start talking to people, start posting.
Speaker:If you're on social media or LinkedIn
Speaker:or just your friends and family, just start talking about what you do,
Speaker:sharing about it and let things start to build from there.
Speaker:That's why social media can be so powerful as a tool
Speaker:because it's built for a personal connection.
Speaker:Yes, it is.
Speaker:You touch the ball and having clarity as one of the big, big things,
Speaker:and sometimes it's harder to get that clarity.
Speaker:But if he were to give one or two things
Speaker:that can help somebody who is
Speaker:fresh from the journey, maybe confused,
Speaker:you know, they want to develop a bit of clarity.
Speaker:I know one of the answers.
Speaker:I had a good coach to get to that clarity,
Speaker:but what would be one or two things somebody can do themselves
Speaker:just to get a little bit more clarity on where they are, where they're hitting?
Speaker:Yeah.
Speaker:Well, I think where clarity fails us is when we feel
Speaker:stuck that we have to commit to something forever.
Speaker:And it's very hard to commit to something
Speaker:if you think you have to do it for the rest of your life.
Speaker:So when you're thinking of an offer, if you if you know you can solve a problem
Speaker:and you're inspired today to solve that problem.
Speaker:Solve that problem, choose that
Speaker:knowing that you can change your mind tomorrow or even next week.
Speaker:You can
Speaker:solve a different problem
Speaker:and thinking, Oh, but for each problem, I need a webinar funnel
Speaker:and I need Facebook ads and I need a website and I need to like
Speaker:build an empire just to solve one problem.
Speaker:You don't need to do any of that.
Speaker:So the way that I help people do business is being free and light
Speaker:and not getting bogged down with all of the shoulds.
Speaker:And that is what helps you get better
Speaker:clarity because it's about who you are right now.
Speaker:What do you want to do tonight?
Speaker:What feels in alignment with you today?
Speaker:It may not work in a month, but that's OK.
Speaker:You can still make money this month.
Speaker:Solving this particular problem,
Speaker:it's really like just creating an offer that can solve a problem
Speaker:and then just going and talking about it on Facebook and filling
Speaker:spots and sending people a PayPal link and having them pay you.
Speaker:I mean, like, you don't need anything to do that.
Speaker:And then from
Speaker:that, you learn, you learn what works for you, what feels good?
Speaker:Did I love this process or was it draining to me?
Speaker:Do I want to focus somewhere different
Speaker:or add something to the program next month to make it better?
Speaker:What could that be?
Speaker:And then at a certain point, you get to the point
Speaker:where you have too many clients and you want to.
Speaker:Maybe you want to do a group program instead of a one on one program.
Speaker:It really just depends on how you feel in the now.
Speaker:Yeah, that that's the most important thing in the now.
Speaker:And law,
Speaker:you know, feeling of life that that commitment is for.
Speaker:It's not about, is it when marriages are not
Speaker:can be temporary at times
Speaker:if it's not in alignment.
Speaker:And I think that's where people get stuck at a loss.
Speaker:You know, I was the day I was thinking
Speaker:that I feel lost.
Speaker:I was feeling like I feel lost.
Speaker:And I was telling myself, I don't know what I'm doing, why I am doing it.
Speaker:I kept repeating to myself what was, that's one part of it.
Speaker:I'm repeating it constantly.
Speaker:But then I had a realization that, you know, I'm not lost.
Speaker:I'm just on a new road.
Speaker:And it's an unknown road, and I just don't know my way out.
Speaker:I have to figure it out as I walk.
Speaker:I cannot just stand still
Speaker:and say and loss and
Speaker:wait for somebody to come and take me there.
Speaker:And if that happens, that can be one thing.
Speaker:But the chances are if I walk and
Speaker:you know, on that road, I'll figure out which way to go.
Speaker:I'll see the signs.
Speaker:So I think, like you said it, people get stuck
Speaker:because of that one thing that the commitment is forever of
Speaker:brilliant, that it's love, that I love that
Speaker:you came to that where you realized it's a journey and I'm on the journey.
Speaker:And I I don't have to have all the answers in this moment.
Speaker:It's just what is moving in you today.
Speaker:What feels right today? Yes.
Speaker:So, you know, one of the things,
Speaker:as you mentioned with the Eagles
Speaker:for, you know, I was looking at
Speaker:a lot of people might have this misconception
Speaker:that humans do not work like from in the digital age.
Speaker:We are in the apps and the social Instagram
Speaker:and all those things that you put when you could do.
Speaker:I think email still is a very powerful tool
Speaker:of getting the business and getting your message out.
Speaker:And a lot of people and including myself,
Speaker:you know, do not take time to build that email list
Speaker:and rely on Facebook, LinkedIn and all that. Hmm.
Speaker:What would you recommend in terms of both email lists
Speaker:and why one should build it and how one should write it?
Speaker:Yeah.
Speaker:Well, an email list belongs to you.
Speaker:It's yours forever or for as long
Speaker:as our society holds itself up.
Speaker:And people have, you know, emails
Speaker:if you're just using social media, which I have definitely done.
Speaker:So it's like you are at the mercy of those companies.
Speaker:So I do the majority of my business marketing on Facebook,
Speaker:knowing that Facebook could suspend my account.
Speaker:Something could happen.
Speaker:I could lose that ability to be visible there.
Speaker:And then what?
Speaker:So an email list, one that will never happen.
Speaker:It's yours. It belongs to you.
Speaker:The people on it have already agreed to receive messages from you.
Speaker:So you can offer them things without feeling like you're
Speaker:just spamming everybody, you know, friends and family alike.
Speaker:You can write to that list knowing that they've elected to be there,
Speaker:and if they don't want to be there, they'll unsubscribe.
Speaker:The people making the most money
Speaker:in my world are the coaches
Speaker:that have really big email lists
Speaker:because not only are they, they
Speaker:not only do
Speaker:they have other other places where they show up
Speaker:like social media, but they're making,
Speaker:you know, 50% of their income is coming in through
Speaker:sending emails to people.
Speaker:A lot of the copywriters that I follow and study
Speaker:send one email a day to their list, and that's how they are.
Speaker:They are crushing it.
Speaker:It's like
Speaker:when you get on a coach's email list, you might find yourself
Speaker:getting one to two emails a day from that person.
Speaker:And that's because that's what's shown to be the most effective to
Speaker:to enroll people is to always be writing to them.
Speaker:Some people feel like that's spam and they don't want that
Speaker:and they don't like that.
Speaker:And I totally understand and I don't blame them.
Speaker:But the coach is doing the most money
Speaker:are the ones emailing lists every single day.
Speaker:And I relate to it
Speaker:when I saw the first time I realized that email is some big thing as well.
Speaker:You know, I started getting,
Speaker:you know,
Speaker:like the likes of Tony Robbins and for selfies and while.
Speaker:Even though they have so many
Speaker:such a huge following on social media platform,
Speaker:but you name the platform, they have millions of people.
Speaker:They would still ask you to register for that email, and they're sending
Speaker:the same message on the modalities on the social.
Speaker:But I think it's proves the point that there is something that they know,
Speaker:they understand, and one of them has to be that owning
Speaker:controlling the customer base
Speaker:or holding the people in your own area, rather than just relying
Speaker:on the social media platform for people to be there.
Speaker:But it's so much more marketing,
Speaker:you know, like,
Speaker:for instance, if somebody sends an email than Tony Robbins
Speaker:or any other coach, I might not register or look at it at the same point.
Speaker:But when I hit that problem, I'll go in search of that email.
Speaker:OK, I know.
Speaker:I remember Tony said something about it.
Speaker:I'll go search it, whereas I cannot search it
Speaker:or social is so much harder to get their buddy e-mails.
Speaker:And suddenly I find that one thing,
Speaker:one message that I wanted to listen and go back.
Speaker:So, yeah, email isn't going away.
Speaker:It's not. It's not going away.
Speaker:Sometimes I hear people saying, Oh, email is going to be
Speaker:a thing of the past, and it's just not true.
Speaker:The the social media is
Speaker:what people get tired of and say, OK, I'm taking a break from social media.
Speaker:I'm out of here, but there's still no email.
Speaker:So through overwhelming when you have, it's more personal.
Speaker:That is so true.
Speaker:All right.
Speaker:This was wonderful.
Speaker:I mean, I have so many great insights.
Speaker:Our op ed
Speaker:and I before I ask you the last question, I want to thank you for your time.
Speaker:I want to ask you,
Speaker:where can people reach out to you and for what kind of work
Speaker:they can reach out to you if they want to work with you?
Speaker:And then when you answer this of us that are fighting, what should that be?
Speaker:Sure.
Speaker:Well, my website is enlightened copy dot com.
Speaker:But what I do?
Speaker:There are two offers that I have.
Speaker:one is for coaches who have at least 5000 people on their email list,
Speaker:and they're selling at least a 2000 dollar service.
Speaker:I'll write their daily emails for them.
Speaker:And so that's one offer.
Speaker:But the other offer is for those coaches that don't have
Speaker:email lists that are struggling to get clarity that want to know.
Speaker:What it is
Speaker:that they're in alignment with and how to speak about it, how
Speaker:to write about it, how to post about it so that their ideal clients can
Speaker:can hear that message and respond.
Speaker:So I have a four week coaching program.
Speaker:It's one on one for people who need that help,
Speaker:and it's $997.
Speaker:So for four weeks, we have private
Speaker:one on one sessions and whatever,
Speaker:and they get to send me things that I'll edit for them. So.
Speaker:That's a skill
Speaker:that I need seven assists in considering the market,
Speaker:considering the value to bring in its first team.
Speaker:So I'll have your link to a website and
Speaker:things like that in the show notes so people can go,
Speaker:but somebody and whoever is listening.
Speaker:If you fall in one of those two brackets or check out Jessica's
Speaker:website.
Speaker:Get in touch with her.
Speaker:It may be or may not for you, but I can definitely tell you that if you work
Speaker:with Jessica Sugar gave everything in her being to make sure it works for you.
Speaker:That's how committed she is.
Speaker:And that's why she getting the results she is getting. So
Speaker:I am excited for whoever comes through that.
Speaker:All right, last question
Speaker:if you
Speaker:were to
Speaker:leave one thing away whenever the time comes.
Speaker:one of the things that you would want people to remember you for.
Speaker:When you go from here to the next world to the next place
Speaker:or would be the one thing that Jessica, you would want people to remember
Speaker:you for.
Speaker:Interesting when you ask me that.
Speaker:What comes up is
Speaker:I don't
Speaker:feel a need to be remembered, but I want my words,
Speaker:I want my work to have created inspiration, I want the inspiration
Speaker:of the words that I leave behind to continue to have an impact.
Speaker:That's what.
Speaker:Amazing and immediately, like when you said those lines,
Speaker:I was reminded of this quote by Mahatma Gandhi, like he was going on a train
Speaker:and there was somebody running back and said, you know, gave him a paper
Speaker:and said, you know, could you write down something
Speaker:as a message for the people to
Speaker:know about who would learn from you?
Speaker:You know, if something happens to you, what was the message
Speaker:you will leave behind?
Speaker:And he wrote my life as my message.
Speaker:So, you know, the feeling that
Speaker:you know your work is your message of what you do inspires others
Speaker:to do something better in their life that through the other.
Speaker:The greatest lesson you can leave behind.
Speaker:Yeah.
Speaker:And that remark has some might drop there.
Speaker:Thank you.
Speaker:Thank you, Jessica. Thank you. All right.
Speaker:I hope you enjoy the show as much as I did and got some valuable nuggets out of it.
Speaker:If you liked it, there are other shows you can watch.
Speaker:They are exactly what you need, and I ask you to like, comment.
Speaker:Subscribe.
Speaker:Let me know what you thought of the show.
Speaker:Really, I want to hear from you.
Speaker:Said what you found, what you liked, what you didn't like.
