Brands, Social Media, and Book Writing - Success principles that apply all

bawa]: 00:00:02

Right, welcome, everyone. I am really excited.

bawa]: 00:00:07

Have the man

bawa]: 00:00:10

who creates a bookx, who helps people create the book, and you know is

bawa]: 00:00:14

somebody who have gotten to know online. And this is also an example. When

bawa]: 00:00:19

you meet people online, you can turn into relationships where you can

bawa]: 00:00:22

collaborate on projects. So this man on my side are virtually in front of

bawa]: 00:00:27

me.

bawa]: 00:00:29

He has an excellent brand, but what I love about him he is all about gaing

bawa]: 00:00:35

his shares, where he knows his knowledge and is always intertings lifting

bawa]: 00:00:41

people up like every week he'll be lifting new people, so I love that about

bawa]: 00:00:44

him. I'm so glad and happy that he accepted to be on the podcast and I'm

bawa]: 00:00:48

happy to share it with you. So without further you, misterr Roger Brooks,

bawa]: 00:00:53

old you,

brooks]: 00:00:55

Thank you so much for having. It's a pleasure to be here today.

bawa]: 00:01:00

Yes, Yes, it is and we're not going to waste any time. You're going to jump

bawa]: 00:01:05

right into it, so how about you start with your story, your journey, so

bawa]: 00:01:09

people know a little bit about you from your own mouth.

brooks]: 00:01:12

Sure, I guess. uh, you know, from a standpoint of my my business journey, I

brooks]: 00:01:18

have been an entrepreneur since a very young age. you know, I was one of

brooks]: 00:01:22

these kids who, Um, I had a paper route to deliver morning papers and I

brooks]: 00:01:28

shoveled sidewalks. We have a lot of snow here in upstate New York, and mode

brooks]: 00:01:33

lawns in the in the summer time of all my neighbors, And then as I got

brooks]: 00:01:37

older, Um, I started a a clothing line. I did. Uh, a T shirt business. I

brooks]: 00:01:43

worked for a professional, Uh, n B, a basketall player, and then I got into

brooks]: 00:01:49

the corporate world, where I had the the privilege to work with my

brooks]: 00:01:53

brotherinlaw for about twenty years, and we were in an expanding business

brooks]: 00:01:59

creating Um. W, over in the States, what we call coupon books where there's

brooks]: 00:02:04

offers for restaurants and hotels, and Um all kinds of venues, But the book

brooks]: 00:02:10

was sold as a fundraiser, so the schools and the churches would would sell

brooks]: 00:02:15

the book and then we would get all the the merchants to participate to give

bawa]: 00:02:17

Mhm, So nine,

brooks]: 00:02:19

some type of a A, a value or offer, And I

bawa]: 00:02:22

Mhm,

brooks]: 00:02:23

did that for about twenty years. That turned into what we call customer

brooks]: 00:02:23

did that for about twenty years. That turned into what we call customer

brooks]: 00:02:27

loyalty programs. Um. I jumped in the loyalty space back in about two

brooks]: 00:02:27

loyalty programs. Um. I jumped in the loyalty space back in about two

brooks]: 00:02:33

thousand, four, two thousand and five,

brooks]: 00:02:33

thousand, four, two thousand and five,

brooks]: 00:02:36

and then was fortunate to be part of a couple of companies that were

brooks]: 00:02:40

acquired, um, uh, a couple by publicly traded companies, So I really got to

brooks]: 00:02:47

see Uh, both small business growth and then be part of large corporations.

brooks]: 00:02:52

During that time, you know, I was always interested in writing something

brooks]: 00:02:56

that I've been passionate about since I was a kid, and um, I, I wrote my

brooks]: 00:03:01

first book in two thousand and four, and have been writing ever since. And

brooks]: 00:03:06

I've I saw what it did for me and my career by writing a book and then

brooks]: 00:03:10

several books. And, um, to your part about giving, I, just, I've always had

brooks]: 00:03:16

this part of me even before social media that I, if we have a skill or if we

brooks]: 00:03:22

do something that we learn and do it Well, why not pass that on to others?

brooks]: 00:03:26

So I

bawa]: 00:03:26

yes,

brooks]: 00:03:27

was always a proponent of talking to people about writing a book and

brooks]: 00:03:31

wherever I would go, And if I had a nice conversation, I would say, Did you

brooks]: 00:03:35

ever think about writing a book and um, then, over time that actually, um,

brooks]: 00:03:40

morphed into a small business of my own, so. Today I help people write their

brooks]: 00:03:45

first book, typically to their first book and take it all the way from. As I

brooks]: 00:03:50

saved page one to publish

bawa]: 00:03:51

Hm.

brooks]: 00:03:52

in promotion. So to help people get what's in their mind out of their mind

brooks]: 00:03:57

and out to paper so they could off some value to the world.

bawa]: 00:04:04

Amazing,

bawa]: 00:04:06

one thing that I immediatelyed up childhood when you were going and

bawa]: 00:04:12

delivering papers or doing those

bawa]: 00:04:15

entrepreneur jobs

bawa]: 00:04:17

jobs. How's the family support? Because when I was young and my father had

bawa]: 00:04:23

a business, he never wanted me to sit on the shop. He always had Gsry B

bawa]: 00:04:28

engineer do your job like I want to do well, but he sort of was protecting

bawa]: 00:04:33

me from the hard side of the business because he had multiple failed

bawa]: 00:04:38

businesses and he just wanted us to go get the job.

brooks]: 00:04:42

Yeah, well, no great question. I, uh, both of my parents work. so I come

brooks]: 00:04:46

from a working family, very middle class, maybe even a little bit under

brooks]: 00:04:50

under middle class, but grew up in a in a nice neighborhood. Um, we always

brooks]: 00:04:54

had food on the table. We always had you know gifts for birthdays and and

brooks]: 00:04:59

and holidays and things like that, but we didn't have you know a lot of

brooks]: 00:05:04

extra. So my sister and I if we wanted extra, we had to work for ourselves

brooks]: 00:05:09

and I think because of my parents' example, Uh, both working, Uh, my father

brooks]: 00:05:14

actually had multiple jobs that rubbed off on us and I just you know, I it.

brooks]: 00:05:20

I was never afraid to work and never afraid to earn my keep because I saw if

brooks]: 00:05:24

you put in the work, Um, you get rewarded and then you could buy. You know

brooks]: 00:05:30

some of the things that you know. Maybe I wanted my own par, new shoes or a

brooks]: 00:05:34

new jacket or something. I had my own money to do that kind of thing. So,

brooks]: 00:05:39

yeah, very supportive. you know, from my family standpoint and a lot of my

brooks]: 00:05:44

friends as well, were in similar situations, so we were all all working. you

brooks]: 00:05:48

know, doing something different, but all you know, trying to make our own

brooks]: 00:05:52

little bit of extra money so we could go out, you know, to a movie or

brooks]: 00:05:57

whatever it might be.

bawa]: 00:06:01

And uh, you know, I, I think uh, you touched upon a um, uh, one wonderful

bawa]: 00:06:06

point, like when we were growing up. I feel

bawa]: 00:06:10

that if you were growing up in the middle class, lower middle class family

bawa]: 00:06:14

as uh children, you have a great advantage like that mentality of not

bawa]: 00:06:20

having everything is just.

bawa]: 00:06:23

I almost like ches people to a different level.

brooks]: 00:06:27

Absolutely. Because you know we hear about dreamers. you know, I want, I

brooks]: 00:06:31

dream to aspire to do this right, And that's that's how it was for me, you

brooks]: 00:06:35

know, I. I. I wasn't upset that I didn't have you know a ton, but we had

brooks]: 00:06:41

enough you know to be to be okay, but then to aspire to say okay. Some day I

brooks]: 00:06:46

want to have my own house, Someda, I want to be able to afford my own car.

brooks]: 00:06:51

Some day, I want my own family to be able to provide you know the things

brooks]: 00:06:55

that are enjoyable. So you're absolutely right and that

brooks]: 00:07:00

growing up in that environment gives you all the more desire you know to be

brooks]: 00:07:05

able to

brooks]: 00:07:07

get to the place where you want to go.

bawa]: 00:07:10

Yeah, yeah, and then growing up from in a way you have accomplished dream

bawa]: 00:07:15

and you know you have created whatever you wanted to create, or at least

bawa]: 00:07:20

wherever you are, and then having children and then it just there as one

bawa]: 00:07:25

barl. I have. like how do you

bawa]: 00:07:29

give to your children but not gave enough so that it doesn't steal them or

bawa]: 00:07:33

rob some with this Uh feeling,

brooks]: 00:07:35

It. Yes, and it's so funny you say that because just this morning, just this

brooks]: 00:07:40

morning before this interview I was thinking about our son because my wife,

brooks]: 00:07:46

Um wanted she. She was going to the gym, but before she went to the gym, she

brooks]: 00:07:50

called up to him and said, Do you do you want anything? Do you want me to

brooks]: 00:07:54

take it to Starbucks And I thought about that for a moment. so here I'm

brooks]: 00:07:58

thinking is spoiled because she'sed Starbucks or is he appreciated? And I

brooks]: 00:08:05

said because I, I'm still going to talk to him later today. We do these

bawa]: 00:08:05

Yeahm, and how would somebody who was a just like

bawa]: 00:08:05

Yeahm, and how would somebody who was a just like

brooks]: 00:08:09

things because he's appreciated. he's not. Yes, we like to do those kinds of

brooks]: 00:08:13

things, but he works hard. He does really well in school. He does anything

brooks]: 00:08:18

we ask him to do around the house yesterday. he volunteered for four hours.

brooks]: 00:08:22

so because he's willing to put in the work, we're willing to give him these

brooks]: 00:08:27

little extras. and uh, but to your point there, there's that balance right

brooks]: 00:08:32

of

brooks]: 00:08:34

spoiling them or appreciating them. and I, I really like to say that we

brooks]: 00:08:38

appreciate our children because they're willing to put in the work.

bawa]: 00:08:50

only a state of parenthood to you know four and six years old. How would

bawa]: 00:08:54

somebody cultivate some of the mindsets of Pe? So we? obviously we can

bawa]: 00:08:59

appreciate our children, but then they also appreciate what they are

bawa]: 00:09:02

getting like they are willing to put in the work rather than always asking

bawa]: 00:09:07

their what you sees the way to cultivate.

brooks]: 00:09:10

Yeah, I think it's really two things. it, number one is leading by example.

brooks]: 00:09:15

So

brooks]: 00:09:17

if you're going to talk to your kids about anything, I hope that you're

brooks]: 00:09:22

willing to do it yourself and myself include. I, I'll catch myself if I'm

brooks]: 00:09:25

asking them to do something that I'm not practicing. So um, certainly, um,

brooks]: 00:09:31

leading by example, and number two is discipline. you know we. We still have

brooks]: 00:09:36

to have that discipline and instill discipline into our children,

brooks]: 00:09:41

so you know they could truly appreciate Uh what it what it means to be a

brooks]: 00:09:46

hard worker. Um, to erm your keep. You know

brooks]: 00:09:50

I heard something the other day that there're, you know. we have a lot of

brooks]: 00:09:55

sports in in the states. Uh, especially in the in, in the middle and high

brooks]: 00:09:59

schools, and they're creating more teams because they don't want to cut

brooks]: 00:10:04

anyone from the team. So if you're not, you know if you're not good enough

brooks]: 00:10:07

to make the team, they're creating another team for those kids that that

brooks]: 00:10:12

aren't quite there, which I think is fine, but I also think it's good to be

brooks]: 00:10:17

able to again aspire and work hard to achieve something in order to get to a

brooks]: 00:10:23

place whether it's school, whether it's sports, whether it's a hobby,

brooks]: 00:10:27

whatever it may be. Um, So I, I do think it's important to have that

brooks]: 00:10:30

discipline.

bawa]: 00:10:32

Yeah, yeah,

bawa]: 00:10:34

that is so true. Some to shift game from the children to

bawa]: 00:10:39

know becoming, because you have a very successful online presence and

bawa]: 00:10:45

obviously there is so much hard work that people don't see. People only see

bawa]: 00:10:49

when you know you put in four five years into and that's when you know the

bawa]: 00:10:55

light starts too Sh. and all that So could you talk about that journey?

bawa]: 00:10:59

Like how you how you know what it took you to come here So people

bawa]: 00:11:04

understand it is not all just about

bawa]: 00:11:07

posting.

bawa]: 00:11:09

you know,

bawa]: 00:11:10

making some

bawa]: 00:11:12

nice

bawa]: 00:11:14

content in there. There is a lot of hard work that goes on there.

brooks]: 00:11:18

Yeah, Oh, absolutely so for my personal journey, it it really started about

brooks]: 00:11:25

four years ago. When I started my podcast American Real, so I had been

brooks]: 00:11:30

watching the show called London Realel, which

bawa]: 00:11:32

Yeah,

brooks]: 00:11:33

Brian Rose, uh, started that company, And he was offering a an online

brooks]: 00:11:38

program, an eight week intense program to learn to become a podcaster. Um.

brooks]: 00:11:44

Now, even today you, you have your own pockcast, which is remarkable. I. I

brooks]: 00:11:50

commend you, but four years ago we didn't have all the tools to be able to

brooks]: 00:11:55

do this, so you really had to invest in the learning, and and that's

brooks]: 00:11:59

normally you know, as time

bawa]: 00:12:00

no,

brooks]: 00:12:00

goes on, technology gets better and I know your audience is very technical

brooks]: 00:12:04

in natures, so that's great. So it's it is much

brooks]: 00:12:09

easier. I would say to get into

bawa]: 00:12:11

yeah,

brooks]: 00:12:11

podcasting, but you still have to obviously know what you're doing. Do all

brooks]: 00:12:15

the prep work and all that, but to take it back. Um, so I took this course

brooks]: 00:12:20

and it just it blew my mind because I was in a in a class with about sixty

brooks]: 00:12:25

other people from around the world that were all wanting to do the same

brooks]: 00:12:28

thing,

brooks]: 00:12:30

and each week it would build and build, and you would learn you know the

brooks]: 00:12:33

different components of the audio and the interview. You know, uh

brooks]: 00:12:38

techniques, how to book your guests. So all these different things, and then

brooks]: 00:12:42

at the very end you have your podcast. You know you, you you, you work

brooks]: 00:12:47

through it and then you have it ready to go, and you're actually recording

brooks]: 00:12:50

episodes during the during the eight week program,

brooks]: 00:12:53

Um. But something pretty remarkable happened at the at On the last call and

brooks]: 00:12:59

Brian Rose, Um, stood in front of everyone and said, Look, he says, Every

brooks]: 00:13:03

year I choose one person to interview me, and this

bawa]: 00:13:07

Mhm.

brooks]: 00:13:08

year I choose Roger to come from New York.

bawa]: 00:13:11

No,

brooks]: 00:13:12

Go to London to interview me. So that

brooks]: 00:13:16

particular

brooks]: 00:13:18

you know, Uh opportunity that I was given really propelled me to say, Wow,

brooks]: 00:13:25

if someone's going to invest in me then I really want to do the best I can

brooks]: 00:13:31

and take it to the next level. So

bawa]: 00:13:32

yes,

brooks]: 00:13:33

the podcast started it, and then from there you get to posting content you

brooks]: 00:13:38

know, and as you said it's there's a lot of a lot of work that's involved

brooks]: 00:13:42

and it's the consistency of it doing it every single week week after week

brooks]: 00:13:46

after week.

bawa]: 00:13:47

hm.

brooks]: 00:13:48

Um, you know, now I have over over two hundred episodes recorded. I've met

brooks]: 00:13:52

so amazing people from all around the world. I do a lot of Imp person

brooks]: 00:13:55

interviews and we' be getting back to that now that hopefully you're getting

brooks]: 00:13:58

past covet. Uh, but more than anything, the other thing that that happened

brooks]: 00:14:03

in the midst of all this about two years ago is Lincton was exploding and I

brooks]: 00:14:09

had not really been active on Lincton, up until that point. Um, I met a

brooks]: 00:14:14

couple of people and they insisted that Lincton would be the next platform

brooks]: 00:14:20

to boom And I was watching some of my other podcast friends and they really

brooks]: 00:14:23

weren't on Lincoln. Um,

bawa]: 00:14:25

yeah,

brooks]: 00:14:25

so I, I decided to dabble in it a little bit, and I started seeing some

brooks]: 00:14:30

really good momentum

brooks]: 00:14:32

and to the tune that I really took all of my

brooks]: 00:14:37

um,

brooks]: 00:14:39

um, knowledge and investment and I put it all into Lincton, because that's

brooks]: 00:14:44

where I see the engagement and that's where I was able to build my side

brooks]: 00:14:49

business

brooks]: 00:14:50

off of this where I helped people write their first book. So, um not to get

brooks]: 00:14:56

too far ahead, but that's that's basically the. The journey of you know was

brooks]: 00:15:00

the podcast. And and then it was really the Um, you know, linked in the

brooks]: 00:15:06

investment into Lincton and and and the the time and energy that I put into

brooks]: 00:15:12

the actual content itself.

bawa]: 00:15:16

how amazing did you have any idea or did you

bawa]: 00:15:21

knew that there would be a day like where you would sit down and in order

bawa]: 00:15:25

be into you, the man you were learning from New York?

brooks]: 00:15:30

No, that was. so. I, I really believe in. I believe we have many, um,

brooks]: 00:15:39

uh, I guess powers, for lack of the better word within us to be able to

brooks]: 00:15:45

manifest our own reality. So

bawa]: 00:15:47

Yeah,

brooks]: 00:15:48

and I started on that journey when I was very young as well, So

brooks]: 00:15:52

I had envisioned it for myself that

bawa]: 00:15:56

yes,

brooks]: 00:15:56

that I would one day be in that studio. Now I didn't invision that I would

brooks]: 00:16:00

be interviewing Brian Rose. I envisioned that I would love to be interviewed

brooks]: 00:16:04

by him, which you know what that was. M. but it still happened. It wasn't

brooks]: 00:16:10

the way I had wanted it exactly, but it still happened and um, yes, so I

brooks]: 00:16:16

really believe. if we put our minds to anything and we work, we put in the

brooks]: 00:16:20

hard work to get there, we may not be able to control how it happens or the

brooks]: 00:16:25

way it happens, but we could reach that ▁ultimate goal if we're willing to

brooks]: 00:16:31

to put in the work.

bawa]: 00:16:33

Yes, amazing. yes, Eo. speaking to Univers Universs,

brooks]: 00:16:38

Absolutely.

bawa]: 00:16:41

as as you know, like Um,

bawa]: 00:16:43

there have been multiple studies like we all are wir differently, some

bawa]: 00:16:47

people are more visual, some people arestic, some people are about. How is

bawa]: 00:16:52

Roger like when you visualze? Is it like more visual ority? How does it

bawa]: 00:16:58

happen for your visualisation?

brooks]: 00:17:00

Yeah, I'm definitely more visual, so I typically can see the end game of

brooks]: 00:17:05

what I'm going after, and uh, although I have a lot of help now in the very

brooks]: 00:17:10

beginning I was doing everything myself. Um, which I, I'm glad because now

brooks]: 00:17:17

I, I, still today, I could edit an episode if I need to. I could put up

brooks]: 00:17:21

else. if I need to. I could do anything

brooks]: 00:17:24

that the fo, the team that's helping me now, Can you and I and I feel good

bawa]: 00:17:27

Yeah, yeahes, and the reason I ask is because when ju, I'm more order, but

brooks]: 00:17:29

about that. You know that I've I've learned it the hard way. Even the

brooks]: 00:17:32

technical things that I'm not really good at. I have learned all that to be

brooks]: 00:17:36

able to understand it and really appreciate everything that goes into the

brooks]: 00:17:41

engineering. And you know, Um, you know the importance of audio and and uh,

brooks]: 00:17:47

But to answer your question, Yes, I'm more of a visual person and kind of

brooks]: 00:17:51

see the end game and and the path that it'll take to get there.

bawa]: 00:18:01

like I'm hearing the voices of the people like, And it's different, but it

bawa]: 00:18:05

took me a while to recognize. Okay, it doesn't matter if I don't see if I

bawa]: 00:18:09

hear those voices. It works for me. so everybody has different and that's

bawa]: 00:18:13

why some people you know they get stuck. Okay. I need to visualize, but

bawa]: 00:18:16

it's okay if you cannot visualize whatever works. Wheth. are you feeling

bawa]: 00:18:21

listening? whatever it is? Um, and you touch upon a great point over there

bawa]: 00:18:27

like when you start it your journey. You' doing everything yourself a lot

bawa]: 00:18:31

of times. People

bawa]: 00:18:33

invest too much too early right into getting the help And

bawa]: 00:18:40

you know, and then they get to because they are worried about. I think

bawa]: 00:18:45

scaling from the get go that they want to scale, They want to free up, but

bawa]: 00:18:48

then they do not learn. What would you say like when if somebody is

bawa]: 00:18:54

soaring? let's say pocasting.

bawa]: 00:18:57

what would be minimum duration or something good, so that they get their

bawa]: 00:19:01

hands on? Learn about the different processes before they invest in

bawa]: 00:19:06

bringing help to do that.

brooks]: 00:19:08

Yeah, another great look to me and it's hard to do this in the moment

brooks]: 00:19:13

sometimes, but

bawa]: 00:19:13

Yeah,

brooks]: 00:19:14

the fun of it comes in appreciating the hard work that you put into it. So

brooks]: 00:19:21

to me, those are the fun days,

brooks]: 00:19:24

and it's no different than doing a podcast or writing a book, All that

brooks]: 00:19:28

sacrifice and hard work

brooks]: 00:19:32

and and research and getting up early and staying up late. Me. that's the

brooks]: 00:19:37

fun of it. I. I've been

bawa]: 00:19:38

yeah, yeah,

brooks]: 00:19:39

working on a novel now for ten years. ten years.

bawa]: 00:19:42

wowm,

brooks]: 00:19:42

I'm getting ready to to publish next year, but I almost feel like. Oh, I

brooks]: 00:19:48

don't want to let it go because it's been such a big part of my life. You. I

brooks]: 00:19:53

put so much time and energy hundreds, thousands of hours that now the novel

brooks]: 00:20:00

comes out. I'm really going to appreciate it like to me, that's a piece of

brooks]: 00:20:04

art that I couldn't have done if I didn't spend the time now my next novel.

brooks]: 00:20:09

I hope it doesn't take ten years, cause I, you know now I've learned a lot,

brooks]: 00:20:13

but that's the point whether it's a podcast. It may take a little bit

brooks]: 00:20:17

longer, Um, especially in the beginning, but then, like anything, it's a

brooks]: 00:20:20

skill you develop and you become better and more skilful. And then you know

brooks]: 00:20:25

what. There's a certain point, at least for me, or now that I know how to do

brooks]: 00:20:29

it. And maybe that takes too much time. I want to employ someone else to be

brooks]: 00:20:35

able to help me. So it's helping them be cause. you're providing them. You

brooks]: 00:20:39

know monetary value. that. hopefully it's in you know, helping their life,

brooks]: 00:20:43

and it's freeing you up to be able to focus on some other things. That may

brooks]: 00:20:48

be, you know, a little bit more important or time consuming. So everyone

brooks]: 00:20:52

wins when you're able to employ. I didn't always have that mindset My mind

bawa]: 00:20:56

yeah,

brooks]: 00:20:57

to be, I'll do it all myself. I don't care how long it takes me now. I'm

brooks]: 00:21:01

like You know what. No, I, you know. I,

brooks]: 00:21:04

I want to employ someone else. Um. I, A. And and that helps me, so,

brooks]: 00:21:11

therefore I could now focus on the bigger picture.

bawa]: 00:21:15

yeah, yeah, yeah, yeah, amazing, yeah, because when you free up you can do

bawa]: 00:21:19

the job your best meant to do, and help the people that you' supposed to do

bawa]: 00:21:23

a great point there

bawa]: 00:21:27

as you transition your career because you have done in a lot of different

bawa]: 00:21:31

times in different ways,

bawa]: 00:21:35

and you know you have your skills from doing business with your brother in

bawa]: 00:21:40

law, starting from something small to big corporations, and you know, and

bawa]: 00:21:45

then transition into your again, small business writing book, Broadcasting

bawa]: 00:21:49

and all that.

bawa]: 00:21:51

What are some of the things that people who are in the jobs? Maybe

bawa]: 00:21:56

technical people

bawa]: 00:21:58

that are you know, have all these littletal skills and have the aspirations

bawa]: 00:22:03

to go from exploring something different than what they already do. What

brooks]: 00:22:07

Umhu,

bawa]: 00:22:08

are the things they should be thinking about as they you know, move into or

bawa]: 00:22:13

maybe want to take some steps into Entrepreneur world?

brooks]: 00:22:16

Yeah, another great question. Um, So I was in the technical space for a lot

brooks]: 00:22:22

of years, Uh, when I got into the loyalty business, so our company

bawa]: 00:22:25

Yeah,

brooks]: 00:22:26

built software that manages loyalty and reward programs. So

bawa]: 00:22:30

Mhm,

brooks]: 00:22:31

basically the back end that's calculating the points or the cash back. You

brooks]: 00:22:35

know for working with a a financial institution or a retailer, where we were

brooks]: 00:22:40

doing all the calculations right, I was on the business development side of

brooks]: 00:22:44

that and Um, I went to a conference one time,

brooks]: 00:22:50

Uh, it was an author that I had been following his names, G. Jeffy Gitmer,

brooks]: 00:22:53

and he said something really profound That really propelled me in my career.

brooks]: 00:23:00

Exactly what you're talking about. To focus on the soft skills. he said, It

brooks]: 00:23:03

doesn't matter what business you're in

brooks]: 00:23:06

across the board. If you want to get noticed. Now this was prepodcast and

brooks]: 00:23:11

all that. So this is going back before social media. But he says, If you

brooks]: 00:23:14

want to

brooks]: 00:23:16

be noticed in your industry, whatever industry it is, write articles for

brooks]: 00:23:23

trade journals within your field, or even better, write your own book.

brooks]: 00:23:29

So I took that to heart and I left that conference knowing that, Oh, my

brooks]: 00:23:34

gosh, if I could write my own book, maybe that will start to help me build

brooks]: 00:23:39

my own personal brand. So it

bawa]: 00:23:40

Mhm, Mhm,

brooks]: 00:23:41

doesn't matter what company I'm working for. I understand customer loyalty.

brooks]: 00:23:45

I know the software behind there. Um, but now I could be known as a quasa

brooks]: 00:23:52

expert in the field, because I'm passing on knowledge that I had learned

brooks]: 00:23:56

over the years. So I, I just happened to have my this book here. So back in

brooks]: 00:24:00

two thousand and ten, I wrote this book called The Power of loyalty,

brooks]: 00:24:04

and this

brooks]: 00:24:06

really helped me to propel my technical career

brooks]: 00:24:11

That

brooks]: 00:24:13

you know, open doors that you could not imagine. So I would say whether it's

brooks]: 00:24:18

writing a book, whether it's you know, starting to engage in post on

brooks]: 00:24:24

Lincton, You know to build your personal brand, Whether's starting a podcast

brooks]: 00:24:28

like you're doing. whatever it is. It's offering value. It's taking the

brooks]: 00:24:32

knowledge from here in in giving it to the world, Uh, for free. There's no

brooks]: 00:24:38

reason why you can't take this and pass it out. because if if you don't look

brooks]: 00:24:42

at the world as competition, which I don't. I mean the competition iss only

brooks]: 00:24:47

if we make it for ourselves.

bawa]: 00:24:48

Yeah,

bawa]: 00:24:49

yeahmazing. So you are somebody who not only understands the back, the

brooks]: 00:24:49

It's our duty. I believe it's our duty to pass on the knowledge and wisdom

brooks]: 00:24:55

that we have that we've learned you know through our jobs in our careers and

brooks]: 00:24:59

our life experience to be able to pass that on through a book, a podcast or

brooks]: 00:25:04

social media brand.

bawa]: 00:25:12

loyalty in and the business of that, but you have also at the front and the

bawa]: 00:25:17

brand. You know how to establish brand and how you present yourself in the

bawa]: 00:25:22

world,

bawa]: 00:25:24

And and you know, there's so much talk about when you show up, you know

bawa]: 00:25:30

online or wherever digital show up authentic. But often people get

bawa]: 00:25:35

confused, like is authentic. How do I show up? You know, to a point like

bawa]: 00:25:40

sometimes people are just

bawa]: 00:25:42

talking. all that negative is happening and that's being authentic. They

bawa]: 00:25:46

expressing.

bawa]: 00:25:47

but

bawa]: 00:25:49

they forget that it needs to create some value like you have to show what

bawa]: 00:25:53

is it doing to you and how it can improve. So

bawa]: 00:25:58

as any brand expert, you know somebody whos written book, Somebody has also

bawa]: 00:26:05

shown it how it is done on line. like your social profile is a great

bawa]: 00:26:08

example. Who would be something that

bawa]: 00:26:12

when people are considering, you know, bringing yourself online or

bawa]: 00:26:17

things that they can be authentic, but also you know, help them build the

bawa]: 00:26:22

brand. What would be some tipsta you could give?

brooks]: 00:26:25

Yeah, to me, it's really simple and again, I didn't know this day one, so

brooks]: 00:26:29

I've learned

bawa]: 00:26:29

Yeah,

brooks]: 00:26:30

this over time. Uh, and I offer this because if I wish I had known this day

brooks]: 00:26:34

one, because it, it probably would have helpedll me even quicker, but

brooks]: 00:26:38

there's no. it. It's okay. So the one thing I would say is that to really

brooks]: 00:26:43

reframe why you're doing things. So, instead of saying okay, I'm going to

brooks]: 00:26:48

put out this pose because you know I want to reach all these people and get

brooks]: 00:26:53

all these likes and comments, and um,

brooks]: 00:26:57

I turn it around. So what I do now is I say? Okay,

brooks]: 00:27:01

who can I help today? I want to help someone today with some knowledge that

brooks]: 00:27:05

I have, and it might be technical help. It might be sales help. it might be

brooks]: 00:27:12

um, helping a neighbor. You know it could be you could help people in in in

brooks]: 00:27:16

a variety of ways. But what thought do I have today that I could put out to

brooks]: 00:27:21

the world to help someone. not to bring back anything for me as soon as you

brooks]: 00:27:27

can make that switch in your mindset? Which again, it took it. I didn't do

brooks]: 00:27:31

that right away. It took me several years to understand that now

brooks]: 00:27:37

nothing else matters. The only thing that matters is me putting out content

brooks]: 00:27:42

that's going to help people. Um,

bawa]: 00:27:44

yeah,

brooks]: 00:27:45

whether it's it like today, I, I put out a post every Monday. it's called

brooks]: 00:27:49

Kind magazine and I feature a a new person every day. I don't tell

bawa]: 00:27:53

yeah,

brooks]: 00:27:54

them in advance. I, I don't say you know. I'm going to put your your image

brooks]: 00:27:59

on the Co magazine. I just do it because I know what it'll do for that

brooks]: 00:28:04

person and

bawa]: 00:28:05

hm.

brooks]: 00:28:06

I know what it'll do for their followers and the people that are following

brooks]: 00:28:09

me. There's no harm all the way around. It's it's It's

bawa]: 00:28:12

yeah,

brooks]: 00:28:13

showeing someone because they're a kind person, whatever industry they're in

brooks]: 00:28:18

and therefore it brings a lot of goodness. so

bawa]: 00:28:21

hm.

brooks]: 00:28:22

I guess a long you know, answer to your question is that, just change the

brooks]: 00:28:28

focus to say, who can I help versus what can this do for me?

bawa]: 00:28:34

yeah. yeah. this is so beautiful. This. certainly, I mean, I know audience.

bawa]: 00:28:39

who. If they really take it like, understand that it's going to be so big

bawa]: 00:28:43

because somebody was been doing now. For you know, nine months I been

bawa]: 00:28:48

actively posting and

bawa]: 00:28:50

I guess stuck something like this morning. I had two or three things that I

bawa]: 00:28:54

prepared last night. I was going to pose, but it just didn't feel like. And

bawa]: 00:28:58

I and I felt like I wanted to give just love, so I just wrote a couple of

bawa]: 00:29:02

lines and said I'm just sharing my love. and because it wasn't about me, I

bawa]: 00:29:08

sort of felt what i was feeling and I just took it out and I didn't you

bawa]: 00:29:12

know,

brooks]: 00:29:12

And

bawa]: 00:29:14

so I I

brooks]: 00:29:15

that's great.

bawa]: 00:29:15

think that's a good. It's a good reframe for me to remember. Also so

brooks]: 00:29:20

Absolutely. I. I think what you said there is really important instinct. You

bawa]: 00:29:20

greatm,

brooks]: 00:29:24

know, some days maybe you are going to post something you had to prepare,

brooks]: 00:29:28

but it just didn't feel right that day. Go with your in. You did the right

brooks]: 00:29:32

thing. and and like you said, sometimes it only has to be a line or two. And

bawa]: 00:29:37

yeah, yeah,

brooks]: 00:29:37

and that's all it takes because you never know who's going to be reading

brooks]: 00:29:41

that line or two that needed to hear it that day. So

bawa]: 00:29:44

yeah,

brooks]: 00:29:45

again you're doing it for someone else, not yourself. But you're going with

brooks]: 00:29:48

your instinct, which to me is is crucial because people can see through.

brooks]: 00:29:56

You know whether it's authentic or if it's scripted.

bawa]: 00:30:01

true, true.

bawa]: 00:30:03

Okay. So coming to your painting, noing about something that you're

bawa]: 00:30:09

passionate about, which is book writing And this is where I got to know you

bawa]: 00:30:14

and we startry talking,

bawa]: 00:30:18

and I would say from my experience the number one reason I didn't ever

bawa]: 00:30:23

wrote a book, even though I have aspirations to write a book or I geted

bawa]: 00:30:26

because of this

bawa]: 00:30:29

who' going to read my book? What is there? I can say that somebody can

bawa]: 00:30:33

read. So when people come to you, I' assuming those are the things they

bawa]: 00:30:38

have in mind, and how do you help them

brooks]: 00:30:40

Yeah,

bawa]: 00:30:40

see differently?

brooks]: 00:30:42

Absolutely, you know, we, we hear the term self limiting beliefs. We

bawa]: 00:30:46

Yeah,

brooks]: 00:30:47

all have them. They're They're in our heads constantly all day long, self

brooks]: 00:30:52

out self worth all these things that you know. our minds

brooks]: 00:30:59

play with us. you know, for lack of a better phrase.

brooks]: 00:31:02

so it's very very normal. especially on the first you know, second meeting

brooks]: 00:31:08

when I meet with my clients that they have some type of self. Do exactly

brooks]: 00:31:13

what you said. You know who's going to read my work. So Tom Hart, who's been

brooks]: 00:31:17

a friend of mine for over ten years, Um, he came to me and he said, I think

brooks]: 00:31:23

I'm ready to write a book. So we met and in our first couple of

brooks]: 00:31:27

conversations he says Same thing you did. I. You know who's going to read my

brooks]: 00:31:31

book? Who? What do I have to share that

brooks]: 00:31:35

people want to hear, And so to me it's it's about the conversation and that,

brooks]: 00:31:41

Um, you know, so I would say Tom? Look,

brooks]: 00:31:45

you have experience that no one else has again. Reframe it. You're not

brooks]: 00:31:49

writing the book for you. You're writing the book for the people that need

brooks]: 00:31:54

to read your words, because you're going to help them. So it goes back to

brooks]: 00:31:58

the same thing We werere talking about social social media. It's not I want

brooks]: 00:32:01

to write a book because you know I'm goingnna be this wonderful author that

brooks]: 00:32:05

everyone looks up to. No. it's I'm writing this book

brooks]: 00:32:09

because there's people that need to hear what I have to say and I'm going to

brooks]: 00:32:14

be helping them. So

bawa]: 00:32:15

M.

brooks]: 00:32:15

you know, after twelve thirteen weeks Tom wrote his book. It's called life

brooks]: 00:32:20

and moments and he basically took bits and pieces of his life and his

brooks]: 00:32:25

career. He started out working in a gas andc convenience store, Um, out of

brooks]: 00:32:30

out of Uh, a young man out of out of high school college, and he worked his

brooks]: 00:32:34

way up to become the chief operating officer of the company, And then he

brooks]: 00:32:38

started his own business that he sold. So he has so much life experience and

brooks]: 00:32:43

he called it life in moments. You know. So the whole

brooks]: 00:32:48

you know point of having the first, the idea of wanting to write a book.

brooks]: 00:32:53

Then you know, in that desire then it's about okay. you have to get, get

brooks]: 00:32:58

beyond the self limiting belief. so once you could get your your mindset in

brooks]: 00:33:02

in the right place,

brooks]: 00:33:04

then it's all about execution. It's about consistency and determination, and

brooks]: 00:33:10

Um, you know, Uh, knowing that you're doing this, not for you, but you're

brooks]: 00:33:15

doing it for others as soon as you can make that change.

brooks]: 00:33:18

Then you know that's what I call it. flow. State, the ideas start to come.

brooks]: 00:33:23

You're able to really get out all the information that that you have,

brooks]: 00:33:28

whether it's technical or a story. It doesn't matter. Um,

bawa]: 00:33:31

mhm.

brooks]: 00:33:32

that's able to flow out onto the paper. and Um, and then it becomes you

brooks]: 00:33:38

know, Magical becomes something that you could actually

brooks]: 00:33:42

feel and hold and sell and it becomes a great. you know. part of your

brooks]: 00:33:47

legacy.

bawa]: 00:33:49

amazing, amazing. I love that reframe. Um, You know, what can you tease to

bawa]: 00:33:55

people or who can you teach? So in a way you are, Instead of saying what

bawa]: 00:33:59

you can,

bawa]: 00:34:02

who can you impact

brooks]: 00:34:03

Yeah,

bawa]: 00:34:04

defining your audience

bawa]: 00:34:05

Right,

brooks]: 00:34:06

absolutely

bawa]: 00:34:06

amazing,

bawa]: 00:34:08

a wonderful. Just, I can see already shifting my thoughts differently like

bawa]: 00:34:14

you know, being stuck in there, so thank you for that. This, personally for

bawa]: 00:34:18

me, is amazing,

bawa]: 00:34:21

and in terms of the

bawa]: 00:34:24

what would you say when is the hardest challenge? are the biggest, no

bawa]: 00:34:28

hardest, but the biggest challenge when somebody is trying to like. Is this

bawa]: 00:34:32

the biggest challenge?

brooks]: 00:34:34

well, that's part of it. So I, you know, I basically interview my clients

brooks]: 00:34:39

first, because

brooks]: 00:34:41

Um. it it has to be You can't force this. It's not something. Now there are

brooks]: 00:34:46

people out there. I don't do this, but there's people out there. There's a

brooks]: 00:34:49

many companies out there where they'll set up a ▁zoom call and they'll

brooks]: 00:34:54

interview the person. They'll transcribe the interview and turn that into a

brooks]: 00:34:58

book. That's one way to do it. It's not

bawa]: 00:35:00

Yeah, yeah,

brooks]: 00:35:00

it's not ad. It's just one way to do it. I don't do that. I really try to

brooks]: 00:35:04

work with a person to go deeper to get

bawa]: 00:35:08

yeah,

brooks]: 00:35:08

to their authentic voice so that it's really coming from a place

brooks]: 00:35:13

that Um, you know they're passionate about, and so to answer your question,

brooks]: 00:35:19

Um,

brooks]: 00:35:21

it it's basically getting into a rhythm of consistency. It's like it's like

brooks]: 00:35:26

forming a new habit, and instead of trying to write for hours and hours

brooks]: 00:35:32

every day, my method is get up early, so if you normally get up at six a m,

brooks]: 00:35:37

you know you're going to have to make a sacrifice for this time of the

brooks]: 00:35:41

project. If it's a twelve week project, you're going to get up at five a M.

brooks]: 00:35:45

And the idea is to write for thirty to forty five minutes a day, but

brooks]: 00:35:50

everything

bawa]: 00:35:50

mhm,

brooks]: 00:35:51

is preplaned so we do an outline, we do a mind map session. you know E.

brooks]: 00:35:56

Everything's executed before you actually begin. That usually takes a week

brooks]: 00:35:59

or two to get that organized. and but once that's organized, now you have

brooks]: 00:36:04

your outline to be able to start writing a little bit every day. And what I

brooks]: 00:36:08

do is I meet with people once a week on the weekend, and we have a session

brooks]: 00:36:13

like this where we're

bawa]: 00:36:14

mhm, mhm,

brooks]: 00:36:14

talking about. You know, they'll send me their work. I'll read their work.

brooks]: 00:36:17

We' talk about last week's work and now, O, what do we need to do to move on

brooks]: 00:36:23

to next week? And we don't do the editing until the end because we just want

brooks]: 00:36:28

to keep them momentum going,

bawa]: 00:36:29

yeah,

brooks]: 00:36:30

And so again? To answer a question, there's a lot of things that come up.

brooks]: 00:36:33

and, and typically about a third of the way through or halfway through

brooks]: 00:36:37

almost every single person

brooks]: 00:36:40

including Tom. they'll say, Ah, I'm stuck.

brooks]: 00:36:45

I, I, why am I doing this? That self doubt comes back. Who's going to read

brooks]: 00:36:50

that book? So again, it's my job to get that person back on track. and

brooks]: 00:36:55

sometimes you have to give people a little bit of space They may need a week

brooks]: 00:36:59

off to kind of just regroup and then come back so it's not forced. So Yes, a

brooks]: 00:37:06

lot of these things you know is I happen during the process, and um, but

brooks]: 00:37:12

it's like anything. Once you help someone do something, Uh, many of the same

brooks]: 00:37:18

characteristics or traits or doubts set in where I'm able to help them get

brooks]: 00:37:23

out of it. And and that's what I enjoy doing? It's it's being right there by

brooks]: 00:37:27

someone's side 'cause it's a partnership. It takes

bawa]: 00:37:28

yeah,

brooks]: 00:37:29

a teen. you know. it's just not one person. Um, Now there's some great

brooks]: 00:37:33

writers that can do it themselves. Many thousands of millions. they canut it

brooks]: 00:37:38

themselves. But for the average person who's never you know, tried it

brooks]: 00:37:42

before, it's good to have that accountability partner to help you get

brooks]: 00:37:45

through.

bawa]: 00:37:47

amazing.

bawa]: 00:37:49

so many uh things there about the key. Take Ris. for me was like forming

bawa]: 00:37:54

those habits. Trusting the process,

bawa]: 00:37:56

and you know, keep working on through it and also not for forcing that

bawa]: 00:38:01

allowing, because if we're forcing it will not come from your a place that

bawa]: 00:38:07

is most authentic to you Soma

brooks]: 00:38:09

Absolutely.

bawa]: 00:38:10

makings there.

brooks]: 00:38:11

Yeah, and I, I think one more thing meed is that. Um,

brooks]: 00:38:16

you know I have a philosophy, so I, I know this is a pretty technical

brooks]: 00:38:20

audience that you have, but it really doesn't matter because we're all you

brooks]: 00:38:24

know. I'll have this other side to us. That's Um. You know, some may call it

brooks]: 00:38:29

philosophical or spiritual, whatever may be, But

bawa]: 00:38:32

Yeah,

brooks]: 00:38:32

again back to earlier when I talked about manifesting, If if someone has the

brooks]: 00:38:37

idea to write a book, if that thought came into your mind,

bawa]: 00:38:41

Mhm,

brooks]: 00:38:42

then it can and should become a reality. Like

brooks]: 00:38:47

to me, I feel the book. it's already written. It's done. if you had the

brooks]: 00:38:52

thought it's done. It's now your job and your duty to make sure that you

brooks]: 00:38:59

take action on it. If if it's just a thought, it'll stay a thought until you

brooks]: 00:39:03

take action. It's like anything we do in life. you have to act upon it. but

brooks]: 00:39:08

it's not as overwhelming as one would think.

brooks]: 00:39:11

Once you understand the process and break it down. Um to where? If you do it

brooks]: 00:39:16

a little bit, every day you know a week. it comes, two weeks, which becomes

brooks]: 00:39:21

a month. And now you have you know, four chapters and then eight chapters,

brooks]: 00:39:26

and then ten chapters, and before you know it, your F. first book is done.

bawa]: 00:39:30

Yeah, yeah,

bawa]: 00:39:32

and you hi, own a a great point there, like so many of us like when we are

bawa]: 00:39:37

starting something new, Wheth this writing book, New business, New job, we

bawa]: 00:39:42

take upon us to do it everything ours and it's good to do. but we don't ask

bawa]: 00:39:47

for help from the people. and sometimes when we ask for people, we asking

bawa]: 00:39:51

people who are like million miles away from us, we forget there are people

bawa]: 00:39:55

who are just like five, ten, twenty steps ahead of us.

brooks]: 00:39:58

Yes,

bawa]: 00:39:59

You know, asking um help is I? I found Uh for me. It was never a challenge

bawa]: 00:40:07

in the sense that when I knew I was very naive in a sense that I would just

bawa]: 00:40:11

approach person like I,

bawa]: 00:40:14

this, uh, um, and some and some very stupid like you know, I'll give you

bawa]: 00:40:18

example is just coming up. Uh, where I thought a year back I wanted to do

bawa]: 00:40:23

podcast because it was coming a year ago. The first person I reached was

bawa]: 00:40:27

Atd Mylet, You think, and people would call it crazy, but I was like Okay.

bawa]: 00:40:31

this' her right. and

brooks]: 00:40:33

that's right.

bawa]: 00:40:33

obviously you one going to respond is so busy. but at least I was naigh

bawa]: 00:40:38

enough to. I was very naive in the thinking. Okay, I can ask anybody, and

bawa]: 00:40:42

you know now I'm and, as you said that, some things you learn hard way than

bawa]: 00:40:46

you go back and start, but it didn't let me down. A lot of famies

bawa]: 00:40:51

rejections. people. Uh, take it to her. Okay, I'm goingnna ask one last

bawa]: 00:40:55

question. Actually, two questions and then we're gonna wrap up. Uh, thank

bawa]: 00:40:59

you so much already for all this. So I, I looked up just before the in our

bawa]: 00:41:05

call. There are about a hundred and eighty six episodes that have been

bawa]: 00:41:09

released on your Podcas and Amazing, Amazing gas. Uh that happen. Been

bawa]: 00:41:15

there. I mean, it's just wonderful and so much to learn from that itself,

bawa]: 00:41:20

but if you were to you know, sort of compress that one hundred and eighty

bawa]: 00:41:24

six episodes and maybe pick three or four things that are

bawa]: 00:41:30

are for you personally, like the most important things or the old takeaways

bawa]: 00:41:34

or something that you want to pass on to your daughter A, and your a son,

bawa]: 00:41:39

as what you learn from these amazing guests. Oh, would be some of those

bawa]: 00:41:43

things.

brooks]: 00:41:45

Yeah, look,

brooks]: 00:41:47

I, I try to take

brooks]: 00:41:49

at least one, but usually typically several things away from my guess, like

brooks]: 00:41:54

I know, After doing this for four years, I am a much better

brooks]: 00:42:00

father friend

brooks]: 00:42:02

son, brother than I was four years ago. Because the people that I've

bawa]: 00:42:07

Hm, Hm,

bawa]: 00:42:07

Hm, Hm,

bawa]: 00:42:07

Hm, Hm,

bawa]: 00:42:07

Hm, Hm,

brooks]: 00:42:09

connected with

brooks]: 00:42:11

Um, I've had the privilege to interview

brooks]: 00:42:14

um,

brooks]: 00:42:16

uh, people like Rick, sergeant Rick, retired sergeant Rick Ierish, who was

brooks]: 00:42:22

in the Iraq War,

brooks]: 00:42:25

and uh, he was in a tank in the tank. Um, you know hit a land mine and and

brooks]: 00:42:31

and and uh, he lost his leg and he lost both of his ears and he lost most of

brooks]: 00:42:36

his face, and Um to sit across from someone like that

brooks]: 00:42:42

and and hear him talk about how lucky he is number one to be alive and then

brooks]: 00:42:48

to be

bawa]: 00:42:49

one,

brooks]: 00:42:49

able to go around the country and talk to Uh students in particular about

brooks]: 00:42:54

his story, and to share that, Um, you know there, there's just no

brooks]: 00:42:58

replacement for having these interviews and and takeaways that I become a

brooks]: 00:43:04

better person because. Of the person that I'm interviewing, so it's people

brooks]: 00:43:09

like him. It's people like Uh, Halataha, who I met Uh through Lincton, and

brooks]: 00:43:16

she started her own agency after working really hard for Disney for many

brooks]: 00:43:20

years, And now she's a c e o of her company that's growing and she taught

brooks]: 00:43:25

me, Uh, you know, don't try to do everything yourself, you know. Hire

bawa]: 00:43:29

yeah,

brooks]: 00:43:29

a v, a um in In, you know, the Philippines or Indonesia. Those people could

brooks]: 00:43:35

really use the funds from from you and also they're gonna be helping you. So

brooks]: 00:43:41

that what we talked about earlier, The you know, it's reciprocal. So had

bawa]: 00:43:41

hm,

brooks]: 00:43:46

I not interviewed her, Um, there's people now that I employ. And and I'm so

brooks]: 00:43:50

happy that I that that that I'm able to do that, But it wouldn't

bawa]: 00:43:54

yeah,

brooks]: 00:43:54

have happened if I didn't interview her. Um, I did have the a privileged

brooks]: 00:43:58

interview at my let. Um,

brooks]: 00:44:01

it was an amazing thirty thirty five minutes. Uh, I continually take clips

brooks]: 00:44:06

from that interview and post them because they're so valuable. Everything he

brooks]: 00:44:11

talks about. Uh, in that interview, you know, I could feel it it. It hit me

brooks]: 00:44:16

personally, but now I want to pass on that knowledge to others so you know

brooks]: 00:44:22

whether it was talking about. Um, you know that our life. you know that our

brooks]: 00:44:26

our minds are like a theriststat, you know, And

brooks]: 00:44:30

we, we need to be regulated on how we take things in and what goes out to

brooks]: 00:44:34

the world. Um, there's so much value that came from that episode so I could

brooks]: 00:44:39

go on and on and on. Uh, each guest I've learned from. Um. I've taken a

brooks]: 00:44:44

piece of them. You know that is now a part of me and the wonderful thing

bawa]: 00:44:48

yeahm,

brooks]: 00:44:49

about podcasting is these episodes can live indefinitely. You don't have to

brooks]: 00:44:54

launch it once and then forget about it. That's something that

bawa]: 00:44:57

yeah,

brooks]: 00:44:57

we do. American real. We continually put out the content, the past content,

brooks]: 00:44:57

we do. American real. We continually put out the content, the past content,

brooks]: 00:45:01

the new content because there's so much to share

brooks]: 00:45:01

the new content because there's so much to share

bawa]: 00:45:06

amazing, amazing. Yeah, I agree, and this was, amongst other things, this

bawa]: 00:45:11

was one of the things uh

bawa]: 00:45:13

that I wanted to do, Pocast, and on myself, said that I am able to sit

bawa]: 00:45:19

across the people, and you know, get impacted there, so not only I am

bawa]: 00:45:24

getting him back to myself. I'm sharing it with so many others and that to

bawa]: 00:45:28

me was like, done. And um, I felt like you know when I ask myself, Is this

bawa]: 00:45:33

something I'll do with you know, without any money, and there's no money

bawa]: 00:45:36

when you start poca and

brooks]: 00:45:38

right

bawa]: 00:45:39

w. and not only that, Uh, also if I had like tomorrow, if I made millions.

bawa]: 00:45:44

of. Um, you know, whatever goals I achieve, would I still continue and I,

bawa]: 00:45:49

my answer was yes, because this is the only

bawa]: 00:45:52

place where I'll have the opportunity to continuously grow. Because it's

bawa]: 00:45:57

just guess like you were going to stretch me my thoughts, my vision to go

bawa]: 00:46:01

to my next level. and I don't think I can find it anywhere else other than

bawa]: 00:46:05

doing this. My,

brooks]: 00:46:06

now. I w. you're absolutely right. One other thing that um, I thought of as

brooks]: 00:46:11

you were talking there, to which I think is very important is and that I

brooks]: 00:46:15

learned is to make yourself accessible. Okay, so

bawa]: 00:46:18

yeah,

brooks]: 00:46:19

ten years ago I didn't have that mindset like I was all about me, And you

brooks]: 00:46:24

know I'm not going to give this person who just started the podcast my time.

brooks]: 00:46:28

No, it's not I. So I, I was able, and I think Atd, my lett is the one who

brooks]: 00:46:33

turned me onto that as well make yourself accessible. I'm hopefully helping

brooks]: 00:46:38

you today. some of your

bawa]: 00:46:39

yes,

brooks]: 00:46:40

listeners. I'm able to practice what I talk about, so everyone wins. But if

brooks]: 00:46:44

you don't make yourself accessible, if you have that you know restrictive

brooks]: 00:46:48

mindset that I'm better than someone. then to me What fun is that you know

brooks]: 00:46:54

it. It's it's not. It's not any way to really grow a business or or live

brooks]: 00:47:00

your life, so I think of accessibility, making yourself accessible, and I

brooks]: 00:47:04

talk to this even when it comes to the technical folks that are listening to

brooks]: 00:47:07

your show. If people are trying to reach you and they're sending you emails

brooks]: 00:47:11

or the phone calls, have the

bawa]: 00:47:13

yeah, yeah,

brooks]: 00:47:13

courtesy to answer them back and just say, Unfortunately, now it's not a

brooks]: 00:47:17

good time, so give the courtesy of a of a of a call backack or an email

brooks]: 00:47:21

back. Um, because you never know who's on the other side of that.

bawa]: 00:47:26

amazing and I, I can vouch for you like every time I reached tow, you

bawa]: 00:47:30

respd. and

bawa]: 00:47:32

you know we have connected and given me whatever was needed in that moment

bawa]: 00:47:38

in your own capacity, So thank you for that

brooks]: 00:47:41

Um, my pleasure.

bawa]: 00:47:42

And you know thiss wonderful. I really got a lot out of it

bawa]: 00:47:47

and I'm sure people listening would get a lot of it. Where can people find

bawa]: 00:47:52

you

brooks]: 00:47:53

Lincton is the best place I love Lincton. Um, I do have some help there now.

brooks]: 00:47:58

so if someone's mess, If you message me, I will definitely get back to your

brooks]: 00:48:02

Diane, who works within the account will get back

bawa]: 00:48:04

All right?

brooks]: 00:48:05

to you and um, yeah, I, I really appreciate it. you're doing a wonderful

brooks]: 00:48:09

job. Congratulations on the launch of your podcast and thanks so much for

brooks]: 00:48:13

have me on your show.

bawa]: 00:48:15

Well, thank you, brother. it was wonderful.

bawa]: 00:48:18

Well connect soon, but for everybody else, make sure when you listen. go.

bawa]: 00:48:24

Uh, check out how

bawa]: 00:48:27

Rogers Lincton, Correct with him, Subscribe, he has a wonderful pocast. He

bawa]: 00:48:31

has wonderful. I guess in there he is also doing a wonderful work with

bawa]: 00:48:36

where he's coaching people, and without charging Anyon, he is doing every

bawa]: 00:48:39

week. He tells episodes where he talks about writing books. So if youar

bawa]: 00:48:43

somebody who was thinking about writing book is not sure Roger is your man.

bawa]: 00:48:47

Just connect. talk to him. Um, is not there to sell his there to help you,

bawa]: 00:48:51

so thank you, Roger. we'll connect soon again.