How to battle shame, depression, drugs, and master SALES
I sit with Corey Berrier - the SALES CEO who battled shame, depression, drugs, multiple failed businesses to find his genius. He learned selling from the age of 5 and really became good at it.
Today he spends his time helping individuals and companies to get really good at sales and generating revenue.
He talks about his journey and the pivotal moments that changed his life. He shares the secret to battling depression and also becoming good at sales.
About Corey:
Corey Berrier started business coaching in 2014 when he grew tired of seeing businesses struggling to make sales and not having the opportunity to offer solutions. Corey was working with one of his training clients who owns a small plumbing company, and the owner had asked if he would talk with his sales team. The team was struggling, and he needed guidance to help them better understand clients’ needs and make sure they weren’t leaving money on the table. In less than three months, with communication and strategizing, Corey was able to turn the team around and have them hitting their goals.
Corey Berrier is based in Raleigh, NC, but his services extend to wherever they are needed. Whether it be online, over the phone, or in-person, Corey can bring excellent guidance and effective coaching to you.
I sit with Corey Berrier - the SALES CEO who battled shame, depression, drugs, multiple failed businesses to find his genius. He learned selling from the age of 5 and really became good at it.
Today he spends his time helping individuals and companies to get really good at sales and generating revenue.
He talks about his journey and the pivotal moments that changed his life. He shares the secret to battling depression and also becoming good at sales.
Connecting with Corey:
Website: https://coreyberrier.com
LinkedIn: https://www.linkedin.com/in/coreysalescoach/
Instagram: https://www.instagram.com/salesceo/
Connect with Manpreet:
https://linktr.ee/themanpreetbawa
Transcript
Right, everyone, Um,
bawa]:I am so excited to bring this man who is sitting in front virtually in
bawa]:front of me to you guys. I haveve known him for six months. now he has
bawa]:helped me a great deal, and you know, uh, getting clarity about what I
bawa]:wanted to do with my life outside the I. T business, and not only help me
bawa]:get the that clarity, but he also,
bawa]:uh was the c e O. He was like chief encouragement officer. He encourage me.
bawa]:You know to do things. go on, try and not just think. think. Think at
bawa]:overthk and not do it. so I'm so glad to bring him there. and the one thing
bawa]:you're going to love about him is that whatever he's going to talk about,
bawa]:he's going to give you examples from his life. He's done it. Uh, whether
bawa]:it's uh, you know, you know, failing succeeding. he is on it all. Like
bawa]:anything you can think of that comes out of his mouth, he has done it. He
bawa]:say something he. he hasn't done himself. So welcome, Corey, and thank you
bawa]:brother for doing this
berrier]:Absolutely, thanks for he. me. I really am looking forward to this.
bawa]:amazing amazing, So will jump right into it. How about uh? you know, for
bawa]:the audience you share about Libert about your journey from your background
bawa]:like your childhood to your Um. you know, early career star and how you
bawa]:perbated into entrepreneurship.
berrier]:Sure, so do we have three days? I'm just kidding.
berrier]:Um, so
bawa]:I miss. I wait.
berrier]:it's interesting. you know. I. I grew up in, you know, a upper middle class
berrier]:family. Uh, we lived
bawa]:Mhm,
berrier]:in a nice neighborhood, you know, but I will tell you that you know. I was a
berrier]:fat kid and that was a big part of my life
bawa]:Mm,
berrier]:And
berrier]:I was twelve years old and I remember like it was yesterday.
berrier]:these three girls were sitting at the end of the pool. I jumped off the Divon
berrier]:board. I got out. They asked me to do it again. In my mind, I'm thinking they
berrier]:think I'm cute
bawa]:hey,
berrier]:and so I go in to do it again. And and they asked me to do it again
berrier]:and I still. I. I thought for sure, this point definitely thought I was cute.
berrier]:Um, and the reality was, Uh, Before I got to the diving board that third time
berrier]:they asked me if I'd ever considered wearing a training bra,
berrier]:And so it was devastating. I'll be honest with you, it.
bawa]:yeah, here,
berrier]:It tore my confidence to shreds. I was embarrassed. I was humiliated
berrier]:and I realized I. I'm glad it happened. I am really glad it happened. It was
berrier]:very uncomfortable at the time, but I made a choice. at that moment. I'll
berrier]:never go through that again. And so that summer I went on a diet. I started
berrier]:exercising and to this day I've never gained that weight back.
bawa]:no,
berrier]:And that was almost thirty years ago,
bawa]:wow,
berrier]:So that's a. That's a really small portion of me. A, as a A as a child. Now,
berrier]:if you move forward, Um, you know I. I. I partied in high school a little bit
berrier]:a party like trarazy in college wasn't successful There. I was successful at
berrier]:partying. Wasn't successful in finishing college,
berrier]:Um, and I learned I, It's interesting 'cause I learned to sell, which is what
berrier]:I do. I. I work with entrepreneurs and business owners and I create sales
berrier]:processes. I helped them flush out their sales team, or lots of times. Uh, I.
berrier]:It's somehow something has to do with the owner himself or herself, right, so
berrier]:so I learned early early early on, Uh, probably five years old. I would go
berrier]:out and I would hunt golf balls. You, because we lived on a golf course
bawa]:Mhm,
berrier]:and I would go hunt golf balls and I would clean them in the ballwasher, and
berrier]:I would take them down to the sporting goods store, and I would sell him. So
berrier]:my entrepreneurship, if you want to call it that, at the time it was, you
berrier]:know, I was making money at five, and
bawa]:one,
berrier]:so it kind of just snowballed into this desire to continue making money,
bawa]:mhm,
berrier]:And so I did. I. I've worked at a actual job, Uh, since I was fifteen years
berrier]:old, Meeting. That's where I kind of where I started,
bawa]:Mhm,
berrier]:Um, and
berrier]:uh, So I'll fast forward a little bit. I got out of college.
berrier]:Uh, I, or finished up my stint in college and
berrier]:decided to go into a. actually. out went and I followed Um. I went to the
berrier]:Republican National convention, and the reason I went to the Republican
berrier]:National Convention is because
berrier]:a friend of mine. A really good friend of mine was John Edwards, uh, right
berrier]:hand man, so he asked me if I wanted to go, But because he knew a guy there
berrier]:that would go and he would go to the convention and he would sell memorabilia
bawa]:Mhm,
berrier]:to Democrats, and he would sell memorabilia to the Republicans, Right, He, in
berrier]:one one side of the bag, it would have have I hate Republicans. the other
berrier]:side of the I hate Democrats, Right and you just pick and choose It was. it
berrier]:was like it was a hustle. dude. It was crazy and it was a. It was a really
berrier]:cool cool experience.
berrier]:Um.
berrier]:and you know, by that time to give you Gu, just a little idea of the I'd been
berrier]:in trouble. I, I'd already gotten two d u ees. I've lost my license. Um, And
berrier]:so I went on this journey right. And and then the guy that owned the the, the
berrier]:store, The, The, it was called, American, Uh, political American, I believe
berrier]:was the name of it,
bawa]:Mhm,
berrier]:and he asked me if I wanted to go follow Al Gore. Maybe that was two. I can't
berrier]:remember if it was two thousand or two thousand and four. I think it was two
berrier]:thousand and four. I can't remember what year it was. I went two different
berrier]:times and so I did. I went and followed Al Gore on his bus tour and we sold
berrier]:memorabilia to the people there. Well, that was you know. it was interesting,
berrier]:right mo. Most people can't say they followed. You know, one of the
berrier]:presidential candidates around. All you know, for months and so when that gig
berrier]:ended, Uh, I went back to school and
berrier]:once again I fell right back into selling drugs and doing drugs. And and this
berrier]:is, this is an interesting part and this is where an intuition. This is where
berrier]:your gut comes in.
bawa]:Mhm, Mhm,
berrier]:So I had this really funny feeling that something was just not right And I
berrier]:was living in an apartment with another gentleman. Uh, he was my roommate and
berrier]:I don't know what it was. It was just a Gu. That gut feeling right. I don't
berrier]:know how to explain it and something said, You gotta get out of here.
berrier]:Something is not. Something's not right, and I ki you not. I got on a train
berrier]:to Las Vegas, which was a mistake because Lord have mercy, five days
berrier]:straight. Um,
berrier]:and sure enough, by the time I got to Las Vegas, one of our other friends
berrier]:overdosed in my apartment
berrier]:and died
bawa]:Oh, my god,
berrier]:And so I mean, like that was he, and he wasn't a good friend of mine. I knew
berrier]:him, but he wasn't a. You know I don't. I. I. I hate that he died, but like I
berrier]:wouldn't like his best friend, But the point
bawa]:Yeah,
berrier]:is is that I dodged a major bullet 'cause I
bawa]:two,
berrier]:mean, I can't even imagine what could have happened to me. So
berrier]:after that, Um,
berrier]:Las Vegas was a completely and utter
berrier]:shit show.
berrier]:And you know, because it's Las Vegas. What do you expect right? I mean,
berrier]:Um, and so, after Vegas, I moved back in with my dad and then I moved to
berrier]:Rileigh, and I started working here. Um, I started my first business
berrier]:was. well, my very. I've had several, but profitable. My first one was I. I
berrier]:opened a training studio, personal training studio, and and I sold that
berrier]:business and opened up a med spa. And that's where the next you know, let's
berrier]:just call it the next chapter. My life started and it was a really hard time
berrier]:in my life because
berrier]:I had lost what I thought was going to be forever. I had
bawa]:yeah, yeah,
berrier]:Lo. and when I say lost there, I could go into the details. I, I don't mind
berrier]:doing that, but I won't bore you with that, but my partner and I had a, you
berrier]:know, had a disagreement about the fact we were in debt and he was screwing a
berrier]:girl that I fired. So there was a massive problem there, so I got out from
berrier]:underneath under that mess. And but, but the, but, the flip side of that is
berrier]:I, I, I got out with nothing. I, I didn't know anything. I didn't know that
berrier]:three fifty he took on the debt, but I also didn't. I, didn. I, I, nothing
bawa]:hi on,
bawa]:anythingm,
berrier]:like I'd sold my other business previously, right, so A to open this one and
berrier]:I, I was lost. I was super super super lost, and that's where
berrier]:micro dosing psychedelics came in and I started microosing
berrier]:um, mushrooms, and when I say Miro does extremely extremely low, low, low,
berrier]:low low, like, not to the point that you feel anything, you're not tripping
berrier]:out or you're not acting weird or anything like that. Um, But what it did do
berrier]:is it brought me out of
berrier]:that depression and in the you know, I don't know if you've ever dealt with
berrier]:depression, but it's a real thing. It's a really
bawa]:It's the real thing.
berrier]:hard. It's it's It's like you're trapped in your brain and in your body. And
berrier]:and sometimes you just don't feel like you could move. so. um,
berrier]:yeah, and so, And and now I've got my coaching business. I've got a couple of
berrier]:other businesses we could talk about that little later, and that's a a snaps.
berrier]:sht. I could go into grave detail about a lot of things on there. So if there
berrier]:is something you want me to go into detail about fireway.
bawa]:Yeah, the first thing I would ask you is
bawa]:when did you know like sales or your gift like this is something. Obviously
bawa]:you started at five years old and
bawa]:you continue with different areas of your journey into business. But when
bawa]:did you know like this is like gold for you.
berrier]:Well, I'll tell you, you know, I've always been able to
berrier]:communicate in a way
berrier]:to get the outcome that I was looking for, and I don't mean manipulation. I
berrier]:don't mean that I'm what I'm saying is if you understand
berrier]:a sales process, If you understand how to communicate with the other side,
berrier]:let's just call you being the other side right now. If you're the person I'm
berrier]:trying to
bawa]:Yeah,
berrier]:sell to or or do business with, I need to understand how you feel. I need to
berrier]:understand how you feel about what I'm talking about, and I need to
bawa]:Mhm,
berrier]:put myself in your shoes. and
bawa]:yes,
berrier]:if I can do that, I've always been able to do a pretty good job of that, so
berrier]:therefore I usually
berrier]:excel in whatever I'm selling, uh, or whatever I'm doing around sales. Now I
berrier]:will tell you interestingly
berrier]:I, I didn't necessarily know
berrier]:I should be coaching
berrier]:on sales, because I've
bawa]:yeah,
berrier]:done it for so long, and to be honest with you,
berrier]:I really did believe that everybody knew what I did about sales. and then I
berrier]:started getting into it with people, meaning like I started getting into the
berrier]:dynamics of sales. and like the truth is, people don't have a clue.
berrier]:So that was a long winded answer, But
bawa]:no, no,
bawa]:E, and takes me right into E. which is
bawa]:you know,
bawa]:like there is this huge
bawa]:bubble or negativeian associated with. I understand there, people who
bawa]:manipulate and take advantage you will find in every industry every ofult
bawa]:and relationship,
bawa]:but there, I guess
bawa]:mental block. if you, if we call it there, the people have around sales.
bawa]:That's what stops.
bawa]:What is it about sales? You know
bawa]:that people think
bawa]:negatively. There. you can maybe give a different perspective as a person
bawa]:who then sails for so long and coaches there can allow them to see it
bawa]:differently.
berrier]:that's a great question. Um, that's a really great question. So the first
berrier]:thing that I would say is
berrier]:the biggest thing that stops
berrier]:anybody
berrier]:Uh, in sales is fear, and I know it sounds very simple. but at the end of the
berrier]:day, if you think about you know, let's just say you're not in and you're
berrier]:you're and like you're not. you're not in sales. you're you're in. Uh, you
berrier]:know, I, T, and and so on and so forth, so by default, Let what? Just if it's
berrier]:okay, I'll just use you as an example.
bawa]:Yes,
berrier]:Most people that you that are in I, t services or computer services or
berrier]:anything that has to do with working behind a desk and not talking a lot.
berrier]:There's a even greater fear of actually having to speak to someone, and the
berrier]:reality is
berrier]:that fear is something that most of the time is in your head. And what I mean
berrier]:by that is we think that Well if I call this person to sell them, whatever it
berrier]:is,
berrier]:they're gonna hate my guts. They're
bawa]:hm,
berrier]:going to think I'm the worst person in the world. They're also probably gonna
berrier]:cuss me out and they're probably going to hang up on me. Those are the
berrier]:thoughts that go through every person's brain that ever has to do Asell. Now
berrier]:that thought doesn't go through their brain all the time, But for a lot of
berrier]:people it does and guess what there are days. there are times. Maybe it's a
berrier]:really big deal for me. Maybe it's a fifty thousand dollar a price tag, and
berrier]:that makes me a little bit nervous. going into it now. Not nervous enough
berrier]:that I'm not going to make the call. Because guess what if you don't make the
berrier]:call, you sure as hell are not going to get the answer.
bawa]:yes,
berrier]:And so it's O. okay for people not to do business with me. I'm cool with
berrier]:that, like at the end of the day. If you feel like I'm not a good fit for
berrier]:you, then most
bawa]:no,
berrier]:likely we're not go to be a good fit. And I'm okay with that. I'd rather you
berrier]:tell me that than tell me. Yeah, this is great. and then I never hear from
berrier]:you again.
bawa]:yeah,
berrier]:right. I don't like that. I don't enjoy that. So the way I get around that as
berrier]:I ask we are, most people
berrier]:want to say yes
berrier]:to everything and I'll
bawa]:yes,
berrier]:give you an example. So I like this and I, this is not mine. I took this from
berrier]:Chris Faals, because he is a master at it.
berrier]:but what? I, I like to ask the question. Would it be
berrier]:a ridiculous idea
berrier]:that
berrier]:we move forward with this podcast? Your answer to that is go to be. No. it
berrier]:would
bawa]:no,
berrier]:not be a ridiculous idea. We're on a pidcast So no, it wouldn't be
berrier]:ridiculous. But what I've found and this is so interesting. I was just
berrier]:telling my wife this two days ago.
berrier]:I said Usually when I ask that No oriented question
berrier]:people don't answer. No,
berrier]:they, if I like if we take the question. I just ask you you would say. Oh,
berrier]:well, yeah, course we should be on to podcast. Most people will answer. even
berrier]:though I ask a question to get a know. They'll give me the answer I want, But
bawa]:yeahm,
berrier]:it's in yes s form and so either way I win,
berrier]:but I'm still trying to nail this down where I could guess, get somebody to
berrier]:say no, and and I've yet to do it. I get the answer I want, but I don't get
berrier]:to know, so I guess the point is is you get you know you get the answer you
berrier]:want. So fear is one of the biggest things that holds people back and the
berrier]:illusion
berrier]:of what's going to happen
berrier]:or or
berrier]:the illusion of what's going to happen next. All right, I'm you know, I've
berrier]:talked to someone and I've talked to me pre we the deal. I know he's certain
berrier]:we do the deal, and then fear sets in. What if I can't do the next deal. What
berrier]:if I? what if my pipeline goes dry? What if what if? what? what if? instead
berrier]:just pick up the phone and make the call.
bawa]:yeah, yeah.
bawa]:that's true, and its me. It reminds me when we were talking a few months
bawa]:back, and you know you were helping me figure out or narrow down to
bawa]:my gift area, or
bawa]:and one of the things, Um, we were talking about meditation. And and I
bawa]:remember you asked me,
bawa]:Um. Okay, what can you talk about
bawa]:And then immediately my mind went into that fear that you talking
bawa]:only doing it for
bawa]:six months, And your answer was If you remember
bawa]:that, Uh, you know yourself ahead of somebody who has not done it.
bawa]:You know,
bawa]:that sort of took the Fe away, so I loved how we were able to reframe those
bawa]:same things, but in a way that there' no fear there anymore.
berrier]:Yeah, because at the end of the day, not and again you know. I did this for
berrier]:the longest time. I thought everybody knew what I did about sales. And then
berrier]:just until I really started working with different businesses and
berrier]:understanding that people don't even know the fundamentals, they don't even
berrier]:know the basics of it. It's and so I'll be honest. When I first started
berrier]:working with businesses, I would go in teaching stuff that I, you know that I
berrier]:really like talking about, which is about ten steps ahead of everybody else,
berrier]:and I wondered Well, why is it this is not landing the way I wanted to, And
berrier]:the reason is is because I was on step ten and they were on step negative
berrier]:One.
bawa]:So
bawa]:if you were to give maybe one of two steps of somebody who
bawa]:isn't the
bawa]:you know
bawa]:technical role, sitting behind the desk has some aspirations thinking
bawa]:whether I could do your saves or all. What could one? You know, what could
bawa]:such a person do to just explore?
bawa]:Not
berrier]:That's a great question, and I will give you the secret Sos. And and it's
berrier]:it's going to be slightly uncomfortable for
bawa]:Mhm.
berrier]:people. But this is the way you get over being uncomfortable is role play.
berrier]:even if it's with your wife. if it's with your buddy. If it's with your
berrier]:coach. if it's whoever it's with doesn't matter. But if you think about I'm
berrier]:I'm going to give you this analogy. and what you think about Tom Brady.
berrier]:Everybody knows who Tom Brady is and everybody knows he's arguably one of the
berrier]:greatest quarterbacks on the planet.
bawa]:Yeah, yeah,
berrier]:And so do you think that Tom Brady goes out on the football field on Sunday
berrier]:and runs a play that he hasn't practiced.
berrier]:Absolutely not.
bawa]:yeah,
berrier]:He is not going to do that because he hasn't practiced it. He's a
berrier]:professional. he's an expert experts practice, Michael Jordan. He would shoot
berrier]:a thousand
berrier]:free throws every single day.
berrier]:He's Michael Jordan. He didn't have to shoot a thousand freethrows, but guess
berrier]:what he put in the practice, and that way when he got to the game, he knew
bawa]:yeahm,
berrier]:when it left his hand exactly where he was going to go.
bawa]:yeah,
berrier]:And that's just like sales.
bawa]:yes, yes, practice. uh,
berrier]:Let
bawa]:last
berrier]:me be clear on something
bawa]:practice.
berrier]:really quick. but don't practice on your customers. because that is a waste
berrier]:of
berrier]:time, waste of customer. and quite frankly, you're probably going to look
berrier]:like an idiot.
bawa]:Yeah, and
berrier]:Do it with somebody. That's yeah, that's not going to give you money.
bawa]:yeah, and also it's got to um,
bawa]:give you the faalse, uh, negative, in the sense that you will hurt yourself
bawa]:and then you're thinking you're not good at all because we. You're just
bawa]:inexperienced. But you,
bawa]:you know, you using that inexper as a
bawa]:excuse to not do it anymore. So I I love that at all. Um, you know to not
bawa]:do it, Um, I wanted to go back into. You know the time you mentioned Um,
bawa]:that you were in depression because of you know, losing the business
bawa]:building a business building it go selling it and then getting into a
bawa]:second business that you know probably was, As you mentioned, the hardest
bawa]:uh period of your life.
bawa]:and and specifically, because I Anderson. I mean I, I don't know if I've
bawa]:been in depression like I have sometimes, but nothing
bawa]:that I can relate to you. but I also know there are a lot of people that
bawa]:are there and they feel uh, like you know,
bawa]:Uh,
bawa]:captivated by it. They are captivated, but they also
bawa]:uh, do not, uh, have
bawa]:a way to um, let it out. Went it out, or give it an outlet in some form of
bawa]:shape and the people around cannot help either, like, Um, I remember, an,
bawa]:uh, this is
bawa]:where me comes in. I, I had I, my sister, Um, and she was in depressive
bawa]:state and unfortunately as siblings we could never understoo there and we
bawa]:were far like I. She was back in India and growing up E, initially years.
bawa]:because if we didn't have examples, we didn't have that empathy what a
bawa]:depression could do.
bawa]:And and it unfortunate
bawa]:there,
bawa]:I can understand or I have. At least, um, I'm open to try to understand
bawa]:now, but she's there no more like she's We lost her this earlier this year.
bawa]:But um, but I know there are people who need help and this is why I'm
bawa]:taking in that. So if you can shed some light like how it felt and where
bawa]:are some things that they should
bawa]:think differently that can help them get out of here. or maybe
bawa]:better,
berrier]:That' a. Yeah, that's a. Really. That's a great question. Um, you know,
berrier]:here's the deal first. I'm not a doctor, but I
bawa]:yes,
berrier]:can tell you my experience.
bawa]:yes,
berrier]:My experience is.
berrier]:sometimes
berrier]:you know being being in a depressive state is very uncomfortable because you
berrier]:don't know how to explain how you feel. You don't feel like you can do
berrier]:anything. you don't feel like you can go work. You don't feel like you can
berrier]:make a difference. You don't feel like anything and
berrier]:everything is almost like. it's like a loop. If you.
bawa]:Mhm,
berrier]:If you're if your brain says I can't do ▁x y. ▁z. The body typically follows
bawa]:hm,
berrier]:and so
berrier]:you gotta. Here's one of the biggest things I think is you know. Make sure
berrier]:you get sunlight like twenty minutes of sunlight. not with sunglasses on, but
berrier]:suddennly. I
bawa]:yes,
berrier]:don't mean stare at the sun. I just mean be out when it's daylight. Um,
berrier]:without any kind of P. protection on your eyes. Why, because it increases the
berrier]:saratonin in your brain, which is what makes you happy, and I would argue
bawa]:yesze,
berrier]:that, would I, in my opinion,
berrier]:That's probably what's going on with a lot of people now and for sure last
berrier]:year because you know we were all close. the end locked down right and nobody
berrier]:was exercising Because there was no gyms open, and heaven forbid people go
berrier]:outside. But but I would. I, I'll tell you, I saw more people outside during
berrier]:twenty twenty than I ever have in my life.
bawa]:yesy,
berrier]:And, and it is so vitally important that people understand how important that
berrier]:sunlight is and how it can change the neurochemicals in your brain from a po
berrier]:from a negative to a positive.
bawa]:o,
berrier]:The other thing is eat, you know, Eat healthy food right. And And and move,
berrier]:you've got to move your body, Um,
berrier]:or you probably won't climb out of it, and I don't recommend. Well, I
berrier]:shouldn't be recommending anything around this, but I, I, I'll tell you, I,
berrier]:for years I was on an antiidepressant
berrier]:and I realized
berrier]:I don't even know what made me realize, but something made me realize
berrier]:I. I, even, maybe I ran out and I just never didn't get it. Fid. I can't
berrier]:remember exactly what made me stop taking it, but I dec. I. Either way I
berrier]:stopped taking the anti depressant and my life got exceedingly better because
berrier]:I believe that anti depressants do their jobs. The words anti depressant,
berrier]:Well, let me back up. I actually don't think they do their job. I think they
berrier]:numb you out, and I think that
berrier]:you're just kind of
berrier]:existing. You're not there. There's very little excitement. There's very
berrier]:little
berrier]:like super deep depression right, but it's just kind of an. Even.
bawa]:M.
berrier]:there's no, like there's no personality. It's weird and so I understand, some
berrier]:there's no, like there's no personality. It's weird and so I understand, some
berrier]:people have to have it. I get that,
berrier]:people have to have it. I get that,
berrier]:but it wouldn't be my first go to.
bawa]:yeah, yeah,
bawa]:I understand like. Yes, you know. we both are no doctors, but knowing what
bawa]:I know from my
bawa]:experience with the people,
bawa]:I think one of the things I
bawa]:people have people who are in depression, but people who are related to
bawa]:those people, whether friends or family, is this stigma like when people do
bawa]:not talk about it.
bawa]:I was talking to somebody
bawa]:and they were mentioning about somebody in the relation who has going
bawa]:through depression To
bawa]:do not hide, Do not be,
bawa]:uh, do not be ashamed of it. There is nothing to be ashamed. It is a health
bawa]:condition and you have to talk. You have to take it, just like you would
bawa]:take if you had a problem with your heart, like you would talk and tell
bawa]:people and let it out. And I think uh, that's what I find is that your
bawa]:experience?
berrier]:I would say that is, and, and I think a lot of people don't don't really come
berrier]:out and talk about it because of it kind of goes back to the sales. Ex.
berrier]:Example. It's the fear of judgment is the fear of worrying about what other
berrier]:people think, and I, I'd like to just hear one more quick thing on that. in
berrier]:particular. You know,
bawa]:No, no,
berrier]:I didn't really mention this a moment ago, but uh, in twenty twenty I went
berrier]:and I did two Iaaska journeys Now for those that are listing that may not
berrier]:know what Iowaaska is. It's um. It's an Amazonian T that has d m t properties
berrier]:to it. D m. t, uh hits the Pineeo Glen and
berrier]:takes you to a different dimension. What it also does is opens your third
berrier]:eye. The reason I wanted to bring that up is because
berrier]:I remember specifically the first, and, and they call it downloads, And and I
berrier]:don't
bawa]:yes,
berrier]:know exactly maybe it'll it'll make sense after I finished. But
berrier]:so when you get this powerful thought
berrier]:and it's almost like somebody standing beside you that's telling you this
berrier]:thought right. And it's that powerful and it's it's kind of shocking because
berrier]:it hits you like poo. I mean hard, meaning the thought, and so what I
berrier]:realized in that second
berrier]:second journey that I did in that. In the so, there's three journeys in each
berrier]:each time I went down, And so the second time that I took the T or took the
berrier]:uh, Iowaaska.
berrier]:I was in a ser. a in this closed like outside area and there was people
berrier]:laughing. There was people crying, There was people filing around, acting
berrier]:crazy. And
berrier]:and I, what I and I looked around. I'm like. What in the hell like is it not
berrier]:working?
bawa]:Mhm, Mhm,
berrier]:And it was like you and I talking right here And it was a voice and said,
berrier]:That's your problem? You compare yourself to everybody else. You're not here
berrier]:for them. you're here for you.
bawa]:no,
berrier]:focus on you. You've done this all your life Is just
bawa]:Mm,
berrier]:like you and I talking, And that was extremely powerful for me because I
berrier]:didn't want to accept it. I'll be honest with you
bawa]:yeah,
berrier]:because I never really. I didn't really think of myself as that person,
bawa]:Mhm.
berrier]:but
berrier]:that's absolutely what was happening, and so since then I don't do that
berrier]:anymore. I try not to do that anymore. Not not as much for sure, be cause.
berrier]:I'm aware
bawa]:yes,
bawa]:Yes, And and and those of you who do not know about Iwk plant medicine, and
bawa]:it's like coy, Sas comes from Amazona and it's a whole ceremony is it's you
bawa]:have to do it with the people.
berrier]:theman.
bawa]:W, Yeah, Sherman. And you know there's all all kinds of Shermans good and
bawa]:made. Usually you need to find through somebody
bawa]:uh, with referenceable and and also I think it, there' is a calling. That's
bawa]:what I've heard like you are called to a. You cannot just say okay, I'm
bawa]:It's not a
bawa]:um, experimental or a. You know something to do for fun. It just calls you
bawa]:and you go. And and there's tons of information available online. Uh for
bawa]:this and it's suddenly becoming mainstream Like more and more people are
bawa]:talking about these journeys. I hear this, uh, uh, and uh, but you know
bawa]:this is why I was saying that what Kory is going to bring is going to bring
bawa]:from experience. You heard him talk about as a five year e, uh old, care
bawa]:and going to jobs with the business, Um, doing all this journeys.
bawa]:Depression. everything he has about him is real and this is why I love, Um.
bawa]:So going on to now you know, after all, journeys and every, Um, sort of
bawa]:thing that one could experience in life? Um, and now, uh, you know you're
bawa]:doing sales coaching with the companies and I am, you know, as you're
bawa]:talking offline you, or you're about to, or you just recently launched a
bawa]:group sales program for individuals. Also, so talk me, like, what? how do
bawa]:you work with companies and how you work with the groups? Like, what is it
bawa]:that they get
bawa]:get out working with you?
berrier]:Sure, so
berrier]:at the end of the day there's one reason and typically one reason only that
berrier]:people work with me and that's to grow their revenue to meet more money
berrier]:right, I mean, that's the whole goal of the program is for you, whoever's in
berrier]:it to make significantly more money than when they came in. And so, one of
berrier]:the ways that we do that is we go through our confidence to close, right, we
berrier]:do. we, Uh, some of the our other steps are effective, follow up, um,
berrier]:successful prospecting, um, con, um,
berrier]:confidence to close. I already say that I don't think I did. Did Alrry say
berrier]:that?
bawa]:Yes, that's all right.
berrier]:Oh, I didn already say that. Yeah, so um, there's there's. There's several
berrier]:steps. I won't bo you with all of them. But at the end of the day what it
berrier]:does is it helps one. the confidence big time, Because it. it. it matters
berrier]:when you go into a conversation with a perspec a prospect. It matters if you.
berrier]:If you have the framework available in your brain to go through the checklist
berrier]:or the sales process, it's really important because it gives you the
berrier]:confidence that maybe you wouldn't already have if you have a point a, a
berrier]:point B. structure
berrier]:you're going. I guarantee you're going to be more successful without a shadow
berrier]:of a doubt, and a lot of people don't realize they have a process when they
berrier]:do sales. they they, they don't. They've never really broken it down. They
berrier]:just kind of wing it, and I'll be honest, if you just wing it, you're
berrier]:probably not going to be super successful. But if you have a certain
berrier]:framework that you go by, If there's a certain step that you know is is the
berrier]:next step, then
berrier]:you're confident you're going to be able to close the deal, and my goal is to
berrier]:help people not go in thinking. I'm going to close the deal because if you're
berrier]:thinking about, I'm going to close the deal. You're not thinking about what
berrier]:the customer really needs. You're thinking about what you need. You're
berrier]:thinking about the B. M. W, you, or thinking about the new house or whatever,
berrier]:And that's the wrong. and that's why people get a bad name in sales. You
berrier]:mention that earlier, there's a stigma and that's why Because people
berrier]:get into sales for the money and the money only guess what I was that guy for
berrier]:the longest time, and guess what. I. I was never as successful as I am now
berrier]:because I don't granted. there's a monetary value to it. Of course, that's
berrier]:why we all work. so I would drum business while we do our whatever we do, but
berrier]:that's not the only intention. The intention is, I want to make sure that you
berrier]:get in a better spot, a much better spot than where you started And that's
berrier]:my. That's my goal. and so I've been fairly. I would say I've been pretty
berrier]:successful of that,
bawa]:Yeah, yeah, yeah, yeah.
bawa]:I know that for so, um,
bawa]:just two gifts. If you were to give one tip out of thousand tips you have
bawa]:like in building the confidence that you help people. Because as as you
bawa]:mentioned, is the big part of learning how to get better as sales. What
bawa]:would that be like? What could you tell our audience to do? Getting better
bawa]:know? building the confidence.
berrier]:so I'll tell you so I'll build on what I mentioned earlier, which is role
berrier]:play the easiest way to do this, and let's just take. Let's just take
berrier]:somebody who's a little bit shy or maybe really shy, right
bawa]:Yeah,
berrier]:I don? Let's just to take that person for example, because a lot of people
berrier]:think that extravererbs are the only people in sales, but I disagree with
berrier]:that because
bawa]:Mhm,
berrier]:Un. let's just call it introverts. just for the sake of the conversation, Um
berrier]:introverted. Excuse me, introverted individuals that get into sales are very
berrier]:successful. The reason is because people don't see that coming. They don't
berrier]:see somebody
berrier]:has an outward shy appearance. They don't expect them to be in sales. And so
berrier]:it's almost like a sniper. The other thing that the tip that I'll give you is
berrier]:this, Everybody listening to this has a phone.
bawa]:yeah, yeah,
berrier]:Take the camera out of the phone
berrier]:Take the camera out of the phone
berrier]:and practice in front of the phone. On video. That does multiple things. One.
berrier]:it gets you better on video, too. You see what you look like or or you could
berrier]:do it on ▁zoom as well, or a computer if you want to do it there. But the
berrier]:phone's the easiest you could do that. Your car. You could do it in wherever
berrier]:you don't have to do it in front of somebody, And that is what's going to
berrier]:stop somebody from role playing is the fact they've got to do it with another
berrier]:human being, so just take that completely out of the picture. Pull out your
berrier]:phone, iphone, or Angel, whatever you got, and just start recording what it
berrier]:is you want to say, And if you do that over and over, you don't have to do
berrier]:anything with the videos. But if you do that over and over and over, your
berrier]:confidence will gain exponentially
bawa]:Just reminded that you doing over and over. It reminded me
bawa]:a code from Brucey, and he said, I don't fear a man who
bawa]:practices
bawa]:thousand cakes one a time. I fear a man who practices the same cake
bawa]:thousand times.
bawa]:It's doing over and over again, and is so on the point that it does give
bawa]:you confidence. I think of anything you get good at is just by repetition.
bawa]:um,
berrier]:well. if you think about Man, If you think about the when you were in school
berrier]:and let's just take way earlier in school and you memorizeed whatever it was,
berrier]:you had to take the test on.
bawa]:yesm,
berrier]:Oh, right, So you went into it, knowing that you had the information because
berrier]:you practiced it, you memorized it and you went in and you did great on the
berrier]:test. Now let's take the person that doesn't do that
berrier]:and they're probably not going to do near as well as the person who memorized
berrier]:the information.
bawa]:true,
bawa]:um
bawa]:bring, brings me too. I'm going to ask one more question and then we' going
bawa]:to wrap up because I know you have other things to manage. You have a big
bawa]:daye, so one last thing, Um, somebody, um, whether it's an individual or a
bawa]:company, right when you are somebody who's sitting behind the doessk, doing
bawa]:those jobs. You have your talents, your hard core skills there. but you
bawa]:still have aspirations to do more, or as a company owner, You want to, you
bawa]:know. leverage your people do more. just set behind the desk.
bawa]:Um,
bawa]:what could they do in terms of you know? Should people be just investing in
bawa]:them in their hardcore trade skills, or do you see any value in companies
bawa]:and individual investing in themselves into soft skills like learning
bawa]:sales, learning marketing. whatever it may be the case for them to get to
bawa]:the next.
bawa]:How do you see Um, especially because you work both with individuals and
bawa]:the companies.
berrier]:So here's the thing. I think that
berrier]:I. My answer would be the soft skills, because I believe
berrier]:if you can communicate effectively
bawa]:Yes,
berrier]:you can do just about anything now if you can't communicate effectively. for
berrier]:you can do just about anything now if you can't communicate effectively. for
berrier]:example, you you. I. I don't know if I've said it on here or not, but lots of
berrier]:example, you you. I. I don't know if I've said it on here or not, but lots of
berrier]:times I'll say, Do you see what I'm saying And so
berrier]:times I'll say, Do you see what I'm saying And so
berrier]:if I hear you say that, that tells me you're a visual learner.
bawa]:Mhm,
berrier]:Okay, if you say I hear what you're saying, that tells me you're an auditory
berrier]:learner. If you say
bawa]:Yes,
berrier]:I feel what you're saying, that means you're a chemistthetic learner. Why is
berrier]:this important? Because if you're auditory and I'm Vis and I'm a visual
berrier]:learner, I speak in visual terms. You're going to miss part of it because
berrier]:you're not a visual ener right and it's like me, I'm a more visual learner.
berrier]:It's like if I listen to an audio bookook, I'm probably going to have to
berrier]:listen to it twice. but if I watch a video on it, I guarantee ill, I won't
berrier]:have to watch it. but one time, But
bawa]:Yeah,
berrier]:because that visual aid is not there, I miss part of the information And so
berrier]:that's key. It's so important because if you think about that, If you think
berrier]:about being able to communicate the way the other, the person you're trying
berrier]:to talk to can understand you. Your success rat's in a skyrocket. It's going
berrier]:to skyrocket.
bawa]:so true and so true. bringing those
bawa]:understanding people.
bawa]:I mean,
bawa]:I didn't even know about myself like I was Im moreity, like I have visual
bawa]:aspect, but the majority of hisuditory, and when somebody used been my
bawa]:coaches and people mentor books would say Okay, visualize on your dreams
bawa]:And then I notice when I visualised I' actually visualising, I'm hearing
bawa]:sounds like I'm hearing the Cps or people announcing my name or whatever it
bawa]:is, but I'm more oritary, and as I learn,
bawa]:I can amplify that of
bawa]:focusing on hearing rather than visual, and that is
bawa]:same in sales like you you have to understand about. Other people, but I
bawa]:think, if you understand about yourself so there also have a great deals,
bawa]:tons of gold there you share about everything
bawa]:and we touch about tons of things
bawa]:from you know, from nine to Fi to entrepreneur to person who may be feeling
bawa]:down in depression. but I hope this gives them hope. And where can people
bawa]:find new Co? If they want to work? They want to know more about your work.
bawa]:How can they find you?
berrier]:Sure, so on, practically all the social channels is just at Correy Barrier,
bawa]:Mhm,
berrier]:And then
berrier]:so I've got a, a couple of companies that I like to talk about. our. Just
berrier]:mention which sales, C, e O is my coaching group and my coaching company. And
berrier]:then we also have a company called Automated deals, And what we do with that
berrier]:is we
berrier]:book appointments
berrier]:for solar companies. We also
bawa]:Mhm,
berrier]:book appointments for other industries, but right now primarily is solar
berrier]:because there's so many people out there selling leads that are worthless or
berrier]:they fake, or the numbers are wrong, or the names are wrong, or if, And it's
berrier]:just a Sc. A lots of times it's a scam, and when I got really tired of
berrier]:talking to tradesmen and people in the trades about how many how much money
berrier]:they had spent on marketing crazy marketing stuff in crazy leads, And and so
berrier]:we figured out a way to to make this work for them where they wouldn't have
berrier]:to spend a lot of money out of pocket and they' guaranteed the appointments,
berrier]:so it's really going to be a massive success, And so far we've done very it
berrier]:and we've only been doing this for I don't know month month. And a half, and
berrier]:we've already got two companies under under our belt that we working with.
bawa]:Yeah, amazing and
berrier]:So Y.
bawa]:go look. sorry on.
berrier]:I was going to say Uh, you can just find me at At Correy Barrier, Dot Com is
berrier]:where you can find the website.
bawa]:Yeah, I'll put the links in with the Episd so people can find you anybody
bawa]:who want, whether your company order, who wants to improve and see what
bawa]:Corey and his company can do for sales for your business, increasing
bawa]:revenue, or with somebody who wants to grow your saves individually or
bawa]:salesperson or a technical person, And you want do more money. I think you,
bawa]:definitely,
bawa]:um, should reach out to coory. My experience with coy has been great, like
bawa]:he gives you advice. Is not there just to make money. It's good, like he
bawa]:said, when it makes sense to me your business. what to do. The win win
bawa]:situation. That's all he is about. So do that and thank you, Corey. for you
bawa]:know, giving me your time and being here with my audience. and um, uh,
bawa]:really appreciate. I learned a lot of things that are, and something that I
bawa]:didn't even know about you and I think I'm
bawa]:um, one step more closer to you as a friend now than before the interview.
berrier]:Well, the last thing I, I'd like to give the audience the opportunity they
berrier]:can go to Cory, the sales, Ceo, dot com and download my objection, crush or
berrier]:cheat, cheap. This will really help people, especially if we're talking about
berrier]:people that don't know how to handle objections. It's a really good road map
berrier]:that
bawa]:Mhm.
berrier]:should be massively beneficial for most everybody, especially people that are
berrier]:not in sales. so I just thought' tell you that it's free. Doesn't cost you a
berrier]:single peny, Go download it. Enjoy it. Use it, and that's all
bawa]:great, awesome. thank you for that. I'll put that lincoln, so thank you
bawa]:again. I'll see you soul again
berrier]:you got
bawa]:and.