Episode 5

full
Published on:

4th Nov 2021

How to battle shame, depression, drugs, and master SALES

I sit with Corey Berrier - the SALES CEO who battled shame, depression, drugs, multiple failed businesses to find his genius. He learned selling from the age of 5 and really became good at it.

Today he spends his time helping individuals and companies to get really good at sales and generating revenue.

He talks about his journey and the pivotal moments that changed his life. He shares the secret to battling depression and also becoming good at sales.


About Corey:

Corey Berrier started business coaching in 2014 when he grew tired of seeing businesses struggling to make sales and not having the opportunity to offer solutions. Corey was working with one of his training clients who owns a small plumbing company, and the owner had asked if he would talk with his sales team. The team was struggling, and he needed guidance to help them better understand clients’ needs and make sure they weren’t leaving money on the table. In less than three months, with communication and strategizing, Corey was able to turn the team around and have them hitting their goals.


Corey Berrier is based in Raleigh, NC, but his services extend to wherever they are needed. Whether it be online, over the phone, or in-person, Corey can bring excellent guidance and effective coaching to you.

I sit with Corey Berrier - the SALES CEO who battled shame, depression, drugs, multiple failed businesses to find his genius. He learned selling from the age of 5 and really became good at it.


Today he spends his time helping individuals and companies to get really good at sales and generating revenue.


He talks about his journey and the pivotal moments that changed his life. He shares the secret to battling depression and also becoming good at sales.



Connecting with Corey:


Website: https://coreyberrier.com

LinkedIn: https://www.linkedin.com/in/coreysalescoach/

Instagram: https://www.instagram.com/salesceo/


Connect with Manpreet:

https://linktr.ee/themanpreetbawa

Transcript
bawa]:

Right, everyone, Um,

bawa]:

I am so excited to bring this man who is sitting in front virtually in

bawa]:

front of me to you guys. I haveve known him for six months. now he has

bawa]:

helped me a great deal, and you know, uh, getting clarity about what I

bawa]:

wanted to do with my life outside the I. T business, and not only help me

bawa]:

get the that clarity, but he also,

bawa]:

uh was the c e O. He was like chief encouragement officer. He encourage me.

bawa]:

You know to do things. go on, try and not just think. think. Think at

bawa]:

overthk and not do it. so I'm so glad to bring him there. and the one thing

bawa]:

you're going to love about him is that whatever he's going to talk about,

bawa]:

he's going to give you examples from his life. He's done it. Uh, whether

bawa]:

it's uh, you know, you know, failing succeeding. he is on it all. Like

bawa]:

anything you can think of that comes out of his mouth, he has done it. He

bawa]:

say something he. he hasn't done himself. So welcome, Corey, and thank you

bawa]:

brother for doing this

berrier]:

Absolutely, thanks for he. me. I really am looking forward to this.

bawa]:

amazing amazing, So will jump right into it. How about uh? you know, for

bawa]:

the audience you share about Libert about your journey from your background

bawa]:

like your childhood to your Um. you know, early career star and how you

bawa]:

perbated into entrepreneurship.

berrier]:

Sure, so do we have three days? I'm just kidding.

berrier]:

Um, so

bawa]:

I miss. I wait.

berrier]:

it's interesting. you know. I. I grew up in, you know, a upper middle class

berrier]:

family. Uh, we lived

bawa]:

Mhm,

berrier]:

in a nice neighborhood, you know, but I will tell you that you know. I was a

berrier]:

fat kid and that was a big part of my life

bawa]:

Mm,

berrier]:

And

berrier]:

I was twelve years old and I remember like it was yesterday.

berrier]:

these three girls were sitting at the end of the pool. I jumped off the Divon

berrier]:

board. I got out. They asked me to do it again. In my mind, I'm thinking they

berrier]:

think I'm cute

bawa]:

hey,

berrier]:

and so I go in to do it again. And and they asked me to do it again

berrier]:

and I still. I. I thought for sure, this point definitely thought I was cute.

berrier]:

Um, and the reality was, Uh, Before I got to the diving board that third time

berrier]:

they asked me if I'd ever considered wearing a training bra,

berrier]:

And so it was devastating. I'll be honest with you, it.

bawa]:

yeah, here,

berrier]:

It tore my confidence to shreds. I was embarrassed. I was humiliated

berrier]:

and I realized I. I'm glad it happened. I am really glad it happened. It was

berrier]:

very uncomfortable at the time, but I made a choice. at that moment. I'll

berrier]:

never go through that again. And so that summer I went on a diet. I started

berrier]:

exercising and to this day I've never gained that weight back.

bawa]:

no,

berrier]:

And that was almost thirty years ago,

bawa]:

wow,

berrier]:

So that's a. That's a really small portion of me. A, as a A as a child. Now,

berrier]:

if you move forward, Um, you know I. I. I partied in high school a little bit

berrier]:

a party like trarazy in college wasn't successful There. I was successful at

berrier]:

partying. Wasn't successful in finishing college,

berrier]:

Um, and I learned I, It's interesting 'cause I learned to sell, which is what

berrier]:

I do. I. I work with entrepreneurs and business owners and I create sales

berrier]:

processes. I helped them flush out their sales team, or lots of times. Uh, I.

berrier]:

It's somehow something has to do with the owner himself or herself, right, so

berrier]:

so I learned early early early on, Uh, probably five years old. I would go

berrier]:

out and I would hunt golf balls. You, because we lived on a golf course

bawa]:

Mhm,

berrier]:

and I would go hunt golf balls and I would clean them in the ballwasher, and

berrier]:

I would take them down to the sporting goods store, and I would sell him. So

berrier]:

my entrepreneurship, if you want to call it that, at the time it was, you

berrier]:

know, I was making money at five, and

bawa]:

one,

berrier]:

so it kind of just snowballed into this desire to continue making money,

bawa]:

mhm,

berrier]:

And so I did. I. I've worked at a actual job, Uh, since I was fifteen years

berrier]:

old, Meeting. That's where I kind of where I started,

bawa]:

Mhm,

berrier]:

Um, and

berrier]:

uh, So I'll fast forward a little bit. I got out of college.

berrier]:

Uh, I, or finished up my stint in college and

berrier]:

decided to go into a. actually. out went and I followed Um. I went to the

berrier]:

Republican National convention, and the reason I went to the Republican

berrier]:

National Convention is because

berrier]:

a friend of mine. A really good friend of mine was John Edwards, uh, right

berrier]:

hand man, so he asked me if I wanted to go, But because he knew a guy there

berrier]:

that would go and he would go to the convention and he would sell memorabilia

bawa]:

Mhm,

berrier]:

to Democrats, and he would sell memorabilia to the Republicans, Right, He, in

berrier]:

one one side of the bag, it would have have I hate Republicans. the other

berrier]:

side of the I hate Democrats, Right and you just pick and choose It was. it

berrier]:

was like it was a hustle. dude. It was crazy and it was a. It was a really

berrier]:

cool cool experience.

berrier]:

Um.

berrier]:

and you know, by that time to give you Gu, just a little idea of the I'd been

berrier]:

in trouble. I, I'd already gotten two d u ees. I've lost my license. Um, And

berrier]:

so I went on this journey right. And and then the guy that owned the the, the

berrier]:

store, The, The, it was called, American, Uh, political American, I believe

berrier]:

was the name of it,

bawa]:

Mhm,

berrier]:

and he asked me if I wanted to go follow Al Gore. Maybe that was two. I can't

berrier]:

remember if it was two thousand or two thousand and four. I think it was two

berrier]:

thousand and four. I can't remember what year it was. I went two different

berrier]:

times and so I did. I went and followed Al Gore on his bus tour and we sold

berrier]:

memorabilia to the people there. Well, that was you know. it was interesting,

berrier]:

right mo. Most people can't say they followed. You know, one of the

berrier]:

presidential candidates around. All you know, for months and so when that gig

berrier]:

ended, Uh, I went back to school and

berrier]:

once again I fell right back into selling drugs and doing drugs. And and this

berrier]:

is, this is an interesting part and this is where an intuition. This is where

berrier]:

your gut comes in.

bawa]:

Mhm, Mhm,

berrier]:

So I had this really funny feeling that something was just not right And I

berrier]:

was living in an apartment with another gentleman. Uh, he was my roommate and

berrier]:

I don't know what it was. It was just a Gu. That gut feeling right. I don't

berrier]:

know how to explain it and something said, You gotta get out of here.

berrier]:

Something is not. Something's not right, and I ki you not. I got on a train

berrier]:

to Las Vegas, which was a mistake because Lord have mercy, five days

berrier]:

straight. Um,

berrier]:

and sure enough, by the time I got to Las Vegas, one of our other friends

berrier]:

overdosed in my apartment

berrier]:

and died

bawa]:

Oh, my god,

berrier]:

And so I mean, like that was he, and he wasn't a good friend of mine. I knew

berrier]:

him, but he wasn't a. You know I don't. I. I. I hate that he died, but like I

berrier]:

wouldn't like his best friend, But the point

bawa]:

Yeah,

berrier]:

is is that I dodged a major bullet 'cause I

bawa]:

two,

berrier]:

mean, I can't even imagine what could have happened to me. So

berrier]:

after that, Um,

berrier]:

Las Vegas was a completely and utter

berrier]:

shit show.

berrier]:

And you know, because it's Las Vegas. What do you expect right? I mean,

berrier]:

Um, and so, after Vegas, I moved back in with my dad and then I moved to

berrier]:

Rileigh, and I started working here. Um, I started my first business

berrier]:

was. well, my very. I've had several, but profitable. My first one was I. I

berrier]:

opened a training studio, personal training studio, and and I sold that

berrier]:

business and opened up a med spa. And that's where the next you know, let's

berrier]:

just call it the next chapter. My life started and it was a really hard time

berrier]:

in my life because

berrier]:

I had lost what I thought was going to be forever. I had

bawa]:

yeah, yeah,

berrier]:

Lo. and when I say lost there, I could go into the details. I, I don't mind

berrier]:

doing that, but I won't bore you with that, but my partner and I had a, you

berrier]:

know, had a disagreement about the fact we were in debt and he was screwing a

berrier]:

girl that I fired. So there was a massive problem there, so I got out from

berrier]:

underneath under that mess. And but, but the, but, the flip side of that is

berrier]:

I, I, I got out with nothing. I, I didn't know anything. I didn't know that

berrier]:

three fifty he took on the debt, but I also didn't. I, didn. I, I, nothing

bawa]:

hi on,

bawa]:

anythingm,

berrier]:

like I'd sold my other business previously, right, so A to open this one and

berrier]:

I, I was lost. I was super super super lost, and that's where

berrier]:

micro dosing psychedelics came in and I started microosing

berrier]:

um, mushrooms, and when I say Miro does extremely extremely low, low, low,

berrier]:

low low, like, not to the point that you feel anything, you're not tripping

berrier]:

out or you're not acting weird or anything like that. Um, But what it did do

berrier]:

is it brought me out of

berrier]:

that depression and in the you know, I don't know if you've ever dealt with

berrier]:

depression, but it's a real thing. It's a really

bawa]:

It's the real thing.

berrier]:

hard. It's it's It's like you're trapped in your brain and in your body. And

berrier]:

and sometimes you just don't feel like you could move. so. um,

berrier]:

yeah, and so, And and now I've got my coaching business. I've got a couple of

berrier]:

other businesses we could talk about that little later, and that's a a snaps.

berrier]:

sht. I could go into grave detail about a lot of things on there. So if there

berrier]:

is something you want me to go into detail about fireway.

bawa]:

Yeah, the first thing I would ask you is

bawa]:

when did you know like sales or your gift like this is something. Obviously

bawa]:

you started at five years old and

bawa]:

you continue with different areas of your journey into business. But when

bawa]:

did you know like this is like gold for you.

berrier]:

Well, I'll tell you, you know, I've always been able to

berrier]:

communicate in a way

berrier]:

to get the outcome that I was looking for, and I don't mean manipulation. I

berrier]:

don't mean that I'm what I'm saying is if you understand

berrier]:

a sales process, If you understand how to communicate with the other side,

berrier]:

let's just call you being the other side right now. If you're the person I'm

berrier]:

trying to

bawa]:

Yeah,

berrier]:

sell to or or do business with, I need to understand how you feel. I need to

berrier]:

understand how you feel about what I'm talking about, and I need to

bawa]:

Mhm,

berrier]:

put myself in your shoes. and

bawa]:

yes,

berrier]:

if I can do that, I've always been able to do a pretty good job of that, so

berrier]:

therefore I usually

berrier]:

excel in whatever I'm selling, uh, or whatever I'm doing around sales. Now I

berrier]:

will tell you interestingly

berrier]:

I, I didn't necessarily know

berrier]:

I should be coaching

berrier]:

on sales, because I've

bawa]:

yeah,

berrier]:

done it for so long, and to be honest with you,

berrier]:

I really did believe that everybody knew what I did about sales. and then I

berrier]:

started getting into it with people, meaning like I started getting into the

berrier]:

dynamics of sales. and like the truth is, people don't have a clue.

berrier]:

So that was a long winded answer, But

bawa]:

no, no,

bawa]:

E, and takes me right into E. which is

bawa]:

you know,

bawa]:

like there is this huge

bawa]:

bubble or negativeian associated with. I understand there, people who

bawa]:

manipulate and take advantage you will find in every industry every ofult

bawa]:

and relationship,

bawa]:

but there, I guess

bawa]:

mental block. if you, if we call it there, the people have around sales.

bawa]:

That's what stops.

bawa]:

What is it about sales? You know

bawa]:

that people think

bawa]:

negatively. There. you can maybe give a different perspective as a person

bawa]:

who then sails for so long and coaches there can allow them to see it

bawa]:

differently.

berrier]:

that's a great question. Um, that's a really great question. So the first

berrier]:

thing that I would say is

berrier]:

the biggest thing that stops

berrier]:

anybody

berrier]:

Uh, in sales is fear, and I know it sounds very simple. but at the end of the

berrier]:

day, if you think about you know, let's just say you're not in and you're

berrier]:

you're and like you're not. you're not in sales. you're you're in. Uh, you

berrier]:

know, I, T, and and so on and so forth, so by default, Let what? Just if it's

berrier]:

okay, I'll just use you as an example.

bawa]:

Yes,

berrier]:

Most people that you that are in I, t services or computer services or

berrier]:

anything that has to do with working behind a desk and not talking a lot.

berrier]:

There's a even greater fear of actually having to speak to someone, and the

berrier]:

reality is

berrier]:

that fear is something that most of the time is in your head. And what I mean

berrier]:

by that is we think that Well if I call this person to sell them, whatever it

berrier]:

is,

berrier]:

they're gonna hate my guts. They're

bawa]:

hm,

berrier]:

going to think I'm the worst person in the world. They're also probably gonna

berrier]:

cuss me out and they're probably going to hang up on me. Those are the

berrier]:

thoughts that go through every person's brain that ever has to do Asell. Now

berrier]:

that thought doesn't go through their brain all the time, But for a lot of

berrier]:

people it does and guess what there are days. there are times. Maybe it's a

berrier]:

really big deal for me. Maybe it's a fifty thousand dollar a price tag, and

berrier]:

that makes me a little bit nervous. going into it now. Not nervous enough

berrier]:

that I'm not going to make the call. Because guess what if you don't make the

berrier]:

call, you sure as hell are not going to get the answer.

bawa]:

yes,

berrier]:

And so it's O. okay for people not to do business with me. I'm cool with

berrier]:

that, like at the end of the day. If you feel like I'm not a good fit for

berrier]:

you, then most

bawa]:

no,

berrier]:

likely we're not go to be a good fit. And I'm okay with that. I'd rather you

berrier]:

tell me that than tell me. Yeah, this is great. and then I never hear from

berrier]:

you again.

bawa]:

yeah,

berrier]:

right. I don't like that. I don't enjoy that. So the way I get around that as

berrier]:

I ask we are, most people

berrier]:

want to say yes

berrier]:

to everything and I'll

bawa]:

yes,

berrier]:

give you an example. So I like this and I, this is not mine. I took this from

berrier]:

Chris Faals, because he is a master at it.

berrier]:

but what? I, I like to ask the question. Would it be

berrier]:

a ridiculous idea

berrier]:

that

berrier]:

we move forward with this podcast? Your answer to that is go to be. No. it

berrier]:

would

bawa]:

no,

berrier]:

not be a ridiculous idea. We're on a pidcast So no, it wouldn't be

berrier]:

ridiculous. But what I've found and this is so interesting. I was just

berrier]:

telling my wife this two days ago.

berrier]:

I said Usually when I ask that No oriented question

berrier]:

people don't answer. No,

berrier]:

they, if I like if we take the question. I just ask you you would say. Oh,

berrier]:

well, yeah, course we should be on to podcast. Most people will answer. even

berrier]:

though I ask a question to get a know. They'll give me the answer I want, But

bawa]:

yeahm,

berrier]:

it's in yes s form and so either way I win,

berrier]:

but I'm still trying to nail this down where I could guess, get somebody to

berrier]:

say no, and and I've yet to do it. I get the answer I want, but I don't get

berrier]:

to know, so I guess the point is is you get you know you get the answer you

berrier]:

want. So fear is one of the biggest things that holds people back and the

berrier]:

illusion

berrier]:

of what's going to happen

berrier]:

or or

berrier]:

the illusion of what's going to happen next. All right, I'm you know, I've

berrier]:

talked to someone and I've talked to me pre we the deal. I know he's certain

berrier]:

we do the deal, and then fear sets in. What if I can't do the next deal. What

berrier]:

if I? what if my pipeline goes dry? What if what if? what? what if? instead

berrier]:

just pick up the phone and make the call.

bawa]:

yeah, yeah.

bawa]:

that's true, and its me. It reminds me when we were talking a few months

bawa]:

back, and you know you were helping me figure out or narrow down to

bawa]:

my gift area, or

bawa]:

and one of the things, Um, we were talking about meditation. And and I

bawa]:

remember you asked me,

bawa]:

Um. Okay, what can you talk about

bawa]:

And then immediately my mind went into that fear that you talking

bawa]:

only doing it for

bawa]:

six months, And your answer was If you remember

bawa]:

that, Uh, you know yourself ahead of somebody who has not done it.

bawa]:

You know,

bawa]:

that sort of took the Fe away, so I loved how we were able to reframe those

bawa]:

same things, but in a way that there' no fear there anymore.

berrier]:

Yeah, because at the end of the day, not and again you know. I did this for

berrier]:

the longest time. I thought everybody knew what I did about sales. And then

berrier]:

just until I really started working with different businesses and

berrier]:

understanding that people don't even know the fundamentals, they don't even

berrier]:

know the basics of it. It's and so I'll be honest. When I first started

berrier]:

working with businesses, I would go in teaching stuff that I, you know that I

berrier]:

really like talking about, which is about ten steps ahead of everybody else,

berrier]:

and I wondered Well, why is it this is not landing the way I wanted to, And

berrier]:

the reason is is because I was on step ten and they were on step negative

berrier]:

One.

bawa]:

So

bawa]:

if you were to give maybe one of two steps of somebody who

bawa]:

isn't the

bawa]:

you know

bawa]:

technical role, sitting behind the desk has some aspirations thinking

bawa]:

whether I could do your saves or all. What could one? You know, what could

bawa]:

such a person do to just explore?

bawa]:

Not

berrier]:

That's a great question, and I will give you the secret Sos. And and it's

berrier]:

it's going to be slightly uncomfortable for

bawa]:

Mhm.

berrier]:

people. But this is the way you get over being uncomfortable is role play.

berrier]:

even if it's with your wife. if it's with your buddy. If it's with your

berrier]:

coach. if it's whoever it's with doesn't matter. But if you think about I'm

berrier]:

I'm going to give you this analogy. and what you think about Tom Brady.

berrier]:

Everybody knows who Tom Brady is and everybody knows he's arguably one of the

berrier]:

greatest quarterbacks on the planet.

bawa]:

Yeah, yeah,

berrier]:

And so do you think that Tom Brady goes out on the football field on Sunday

berrier]:

and runs a play that he hasn't practiced.

berrier]:

Absolutely not.

bawa]:

yeah,

berrier]:

He is not going to do that because he hasn't practiced it. He's a

berrier]:

professional. he's an expert experts practice, Michael Jordan. He would shoot

berrier]:

a thousand

berrier]:

free throws every single day.

berrier]:

He's Michael Jordan. He didn't have to shoot a thousand freethrows, but guess

berrier]:

what he put in the practice, and that way when he got to the game, he knew

bawa]:

yeahm,

berrier]:

when it left his hand exactly where he was going to go.

bawa]:

yeah,

berrier]:

And that's just like sales.

bawa]:

yes, yes, practice. uh,

berrier]:

Let

bawa]:

last

berrier]:

me be clear on something

bawa]:

practice.

berrier]:

really quick. but don't practice on your customers. because that is a waste

berrier]:

of

berrier]:

time, waste of customer. and quite frankly, you're probably going to look

berrier]:

like an idiot.

bawa]:

Yeah, and

berrier]:

Do it with somebody. That's yeah, that's not going to give you money.

bawa]:

yeah, and also it's got to um,

bawa]:

give you the faalse, uh, negative, in the sense that you will hurt yourself

bawa]:

and then you're thinking you're not good at all because we. You're just

bawa]:

inexperienced. But you,

bawa]:

you know, you using that inexper as a

bawa]:

excuse to not do it anymore. So I I love that at all. Um, you know to not

bawa]:

do it, Um, I wanted to go back into. You know the time you mentioned Um,

bawa]:

that you were in depression because of you know, losing the business

bawa]:

building a business building it go selling it and then getting into a

bawa]:

second business that you know probably was, As you mentioned, the hardest

bawa]:

uh period of your life.

bawa]:

and and specifically, because I Anderson. I mean I, I don't know if I've

bawa]:

been in depression like I have sometimes, but nothing

bawa]:

that I can relate to you. but I also know there are a lot of people that

bawa]:

are there and they feel uh, like you know,

bawa]:

Uh,

bawa]:

captivated by it. They are captivated, but they also

bawa]:

uh, do not, uh, have

bawa]:

a way to um, let it out. Went it out, or give it an outlet in some form of

bawa]:

shape and the people around cannot help either, like, Um, I remember, an,

bawa]:

uh, this is

bawa]:

where me comes in. I, I had I, my sister, Um, and she was in depressive

bawa]:

state and unfortunately as siblings we could never understoo there and we

bawa]:

were far like I. She was back in India and growing up E, initially years.

bawa]:

because if we didn't have examples, we didn't have that empathy what a

bawa]:

depression could do.

bawa]:

And and it unfortunate

bawa]:

there,

bawa]:

I can understand or I have. At least, um, I'm open to try to understand

bawa]:

now, but she's there no more like she's We lost her this earlier this year.

bawa]:

But um, but I know there are people who need help and this is why I'm

bawa]:

taking in that. So if you can shed some light like how it felt and where

bawa]:

are some things that they should

bawa]:

think differently that can help them get out of here. or maybe

bawa]:

better,

berrier]:

That' a. Yeah, that's a. Really. That's a great question. Um, you know,

berrier]:

here's the deal first. I'm not a doctor, but I

bawa]:

yes,

berrier]:

can tell you my experience.

bawa]:

yes,

berrier]:

My experience is.

berrier]:

sometimes

berrier]:

you know being being in a depressive state is very uncomfortable because you

berrier]:

don't know how to explain how you feel. You don't feel like you can do

berrier]:

anything. you don't feel like you can go work. You don't feel like you can

berrier]:

make a difference. You don't feel like anything and

berrier]:

everything is almost like. it's like a loop. If you.

bawa]:

Mhm,

berrier]:

If you're if your brain says I can't do ▁x y. ▁z. The body typically follows

bawa]:

hm,

berrier]:

and so

berrier]:

you gotta. Here's one of the biggest things I think is you know. Make sure

berrier]:

you get sunlight like twenty minutes of sunlight. not with sunglasses on, but

berrier]:

suddennly. I

bawa]:

yes,

berrier]:

don't mean stare at the sun. I just mean be out when it's daylight. Um,

berrier]:

without any kind of P. protection on your eyes. Why, because it increases the

berrier]:

saratonin in your brain, which is what makes you happy, and I would argue

bawa]:

yesze,

berrier]:

that, would I, in my opinion,

berrier]:

That's probably what's going on with a lot of people now and for sure last

berrier]:

year because you know we were all close. the end locked down right and nobody

berrier]:

was exercising Because there was no gyms open, and heaven forbid people go

berrier]:

outside. But but I would. I, I'll tell you, I saw more people outside during

berrier]:

twenty twenty than I ever have in my life.

bawa]:

yesy,

berrier]:

And, and it is so vitally important that people understand how important that

berrier]:

sunlight is and how it can change the neurochemicals in your brain from a po

berrier]:

from a negative to a positive.

bawa]:

o,

berrier]:

The other thing is eat, you know, Eat healthy food right. And And and move,

berrier]:

you've got to move your body, Um,

berrier]:

or you probably won't climb out of it, and I don't recommend. Well, I

berrier]:

shouldn't be recommending anything around this, but I, I, I'll tell you, I,

berrier]:

for years I was on an antiidepressant

berrier]:

and I realized

berrier]:

I don't even know what made me realize, but something made me realize

berrier]:

I. I, even, maybe I ran out and I just never didn't get it. Fid. I can't

berrier]:

remember exactly what made me stop taking it, but I dec. I. Either way I

berrier]:

stopped taking the anti depressant and my life got exceedingly better because

berrier]:

I believe that anti depressants do their jobs. The words anti depressant,

berrier]:

Well, let me back up. I actually don't think they do their job. I think they

berrier]:

numb you out, and I think that

berrier]:

you're just kind of

berrier]:

existing. You're not there. There's very little excitement. There's very

berrier]:

little

berrier]:

like super deep depression right, but it's just kind of an. Even.

bawa]:

M.

berrier]:

there's no, like there's no personality. It's weird and so I understand, some

berrier]:

there's no, like there's no personality. It's weird and so I understand, some

berrier]:

people have to have it. I get that,

berrier]:

people have to have it. I get that,

berrier]:

but it wouldn't be my first go to.

bawa]:

yeah, yeah,

bawa]:

I understand like. Yes, you know. we both are no doctors, but knowing what

bawa]:

I know from my

bawa]:

experience with the people,

bawa]:

I think one of the things I

bawa]:

people have people who are in depression, but people who are related to

bawa]:

those people, whether friends or family, is this stigma like when people do

bawa]:

not talk about it.

bawa]:

I was talking to somebody

bawa]:

and they were mentioning about somebody in the relation who has going

bawa]:

through depression To

bawa]:

do not hide, Do not be,

bawa]:

uh, do not be ashamed of it. There is nothing to be ashamed. It is a health

bawa]:

condition and you have to talk. You have to take it, just like you would

bawa]:

take if you had a problem with your heart, like you would talk and tell

bawa]:

people and let it out. And I think uh, that's what I find is that your

bawa]:

experience?

berrier]:

I would say that is, and, and I think a lot of people don't don't really come

berrier]:

out and talk about it because of it kind of goes back to the sales. Ex.

berrier]:

Example. It's the fear of judgment is the fear of worrying about what other

berrier]:

people think, and I, I'd like to just hear one more quick thing on that. in

berrier]:

particular. You know,

bawa]:

No, no,

berrier]:

I didn't really mention this a moment ago, but uh, in twenty twenty I went

berrier]:

and I did two Iaaska journeys Now for those that are listing that may not

berrier]:

know what Iowaaska is. It's um. It's an Amazonian T that has d m t properties

berrier]:

to it. D m. t, uh hits the Pineeo Glen and

berrier]:

takes you to a different dimension. What it also does is opens your third

berrier]:

eye. The reason I wanted to bring that up is because

berrier]:

I remember specifically the first, and, and they call it downloads, And and I

berrier]:

don't

bawa]:

yes,

berrier]:

know exactly maybe it'll it'll make sense after I finished. But

berrier]:

so when you get this powerful thought

berrier]:

and it's almost like somebody standing beside you that's telling you this

berrier]:

thought right. And it's that powerful and it's it's kind of shocking because

berrier]:

it hits you like poo. I mean hard, meaning the thought, and so what I

berrier]:

realized in that second

berrier]:

second journey that I did in that. In the so, there's three journeys in each

berrier]:

each time I went down, And so the second time that I took the T or took the

berrier]:

uh, Iowaaska.

berrier]:

I was in a ser. a in this closed like outside area and there was people

berrier]:

laughing. There was people crying, There was people filing around, acting

berrier]:

crazy. And

berrier]:

and I, what I and I looked around. I'm like. What in the hell like is it not

berrier]:

working?

bawa]:

Mhm, Mhm,

berrier]:

And it was like you and I talking right here And it was a voice and said,

berrier]:

That's your problem? You compare yourself to everybody else. You're not here

berrier]:

for them. you're here for you.

bawa]:

no,

berrier]:

focus on you. You've done this all your life Is just

bawa]:

Mm,

berrier]:

like you and I talking, And that was extremely powerful for me because I

berrier]:

didn't want to accept it. I'll be honest with you

bawa]:

yeah,

berrier]:

because I never really. I didn't really think of myself as that person,

bawa]:

Mhm.

berrier]:

but

berrier]:

that's absolutely what was happening, and so since then I don't do that

berrier]:

anymore. I try not to do that anymore. Not not as much for sure, be cause.

berrier]:

I'm aware

bawa]:

yes,

bawa]:

Yes, And and and those of you who do not know about Iwk plant medicine, and

bawa]:

it's like coy, Sas comes from Amazona and it's a whole ceremony is it's you

bawa]:

have to do it with the people.

berrier]:

theman.

bawa]:

W, Yeah, Sherman. And you know there's all all kinds of Shermans good and

bawa]:

made. Usually you need to find through somebody

bawa]:

uh, with referenceable and and also I think it, there' is a calling. That's

bawa]:

what I've heard like you are called to a. You cannot just say okay, I'm

bawa]:

It's not a

bawa]:

um, experimental or a. You know something to do for fun. It just calls you

bawa]:

and you go. And and there's tons of information available online. Uh for

bawa]:

this and it's suddenly becoming mainstream Like more and more people are

bawa]:

talking about these journeys. I hear this, uh, uh, and uh, but you know

bawa]:

this is why I was saying that what Kory is going to bring is going to bring

bawa]:

from experience. You heard him talk about as a five year e, uh old, care

bawa]:

and going to jobs with the business, Um, doing all this journeys.

bawa]:

Depression. everything he has about him is real and this is why I love, Um.

bawa]:

So going on to now you know, after all, journeys and every, Um, sort of

bawa]:

thing that one could experience in life? Um, and now, uh, you know you're

bawa]:

doing sales coaching with the companies and I am, you know, as you're

bawa]:

talking offline you, or you're about to, or you just recently launched a

bawa]:

group sales program for individuals. Also, so talk me, like, what? how do

bawa]:

you work with companies and how you work with the groups? Like, what is it

bawa]:

that they get

bawa]:

get out working with you?

berrier]:

Sure, so

berrier]:

at the end of the day there's one reason and typically one reason only that

berrier]:

people work with me and that's to grow their revenue to meet more money

berrier]:

right, I mean, that's the whole goal of the program is for you, whoever's in

berrier]:

it to make significantly more money than when they came in. And so, one of

berrier]:

the ways that we do that is we go through our confidence to close, right, we

berrier]:

do. we, Uh, some of the our other steps are effective, follow up, um,

berrier]:

successful prospecting, um, con, um,

berrier]:

confidence to close. I already say that I don't think I did. Did Alrry say

berrier]:

that?

bawa]:

Yes, that's all right.

berrier]:

Oh, I didn already say that. Yeah, so um, there's there's. There's several

berrier]:

steps. I won't bo you with all of them. But at the end of the day what it

berrier]:

does is it helps one. the confidence big time, Because it. it. it matters

berrier]:

when you go into a conversation with a perspec a prospect. It matters if you.

berrier]:

If you have the framework available in your brain to go through the checklist

berrier]:

or the sales process, it's really important because it gives you the

berrier]:

confidence that maybe you wouldn't already have if you have a point a, a

berrier]:

point B. structure

berrier]:

you're going. I guarantee you're going to be more successful without a shadow

berrier]:

of a doubt, and a lot of people don't realize they have a process when they

berrier]:

do sales. they they, they don't. They've never really broken it down. They

berrier]:

just kind of wing it, and I'll be honest, if you just wing it, you're

berrier]:

probably not going to be super successful. But if you have a certain

berrier]:

framework that you go by, If there's a certain step that you know is is the

berrier]:

next step, then

berrier]:

you're confident you're going to be able to close the deal, and my goal is to

berrier]:

help people not go in thinking. I'm going to close the deal because if you're

berrier]:

thinking about, I'm going to close the deal. You're not thinking about what

berrier]:

the customer really needs. You're thinking about what you need. You're

berrier]:

thinking about the B. M. W, you, or thinking about the new house or whatever,

berrier]:

And that's the wrong. and that's why people get a bad name in sales. You

berrier]:

mention that earlier, there's a stigma and that's why Because people

berrier]:

get into sales for the money and the money only guess what I was that guy for

berrier]:

the longest time, and guess what. I. I was never as successful as I am now

berrier]:

because I don't granted. there's a monetary value to it. Of course, that's

berrier]:

why we all work. so I would drum business while we do our whatever we do, but

berrier]:

that's not the only intention. The intention is, I want to make sure that you

berrier]:

get in a better spot, a much better spot than where you started And that's

berrier]:

my. That's my goal. and so I've been fairly. I would say I've been pretty

berrier]:

successful of that,

bawa]:

Yeah, yeah, yeah, yeah.

bawa]:

I know that for so, um,

bawa]:

just two gifts. If you were to give one tip out of thousand tips you have

bawa]:

like in building the confidence that you help people. Because as as you

bawa]:

mentioned, is the big part of learning how to get better as sales. What

bawa]:

would that be like? What could you tell our audience to do? Getting better

bawa]:

know? building the confidence.

berrier]:

so I'll tell you so I'll build on what I mentioned earlier, which is role

berrier]:

play the easiest way to do this, and let's just take. Let's just take

berrier]:

somebody who's a little bit shy or maybe really shy, right

bawa]:

Yeah,

berrier]:

I don? Let's just to take that person for example, because a lot of people

berrier]:

think that extravererbs are the only people in sales, but I disagree with

berrier]:

that because

bawa]:

Mhm,

berrier]:

Un. let's just call it introverts. just for the sake of the conversation, Um

berrier]:

introverted. Excuse me, introverted individuals that get into sales are very

berrier]:

successful. The reason is because people don't see that coming. They don't

berrier]:

see somebody

berrier]:

has an outward shy appearance. They don't expect them to be in sales. And so

berrier]:

it's almost like a sniper. The other thing that the tip that I'll give you is

berrier]:

this, Everybody listening to this has a phone.

bawa]:

yeah, yeah,

berrier]:

Take the camera out of the phone

berrier]:

Take the camera out of the phone

berrier]:

and practice in front of the phone. On video. That does multiple things. One.

berrier]:

it gets you better on video, too. You see what you look like or or you could

berrier]:

do it on ▁zoom as well, or a computer if you want to do it there. But the

berrier]:

phone's the easiest you could do that. Your car. You could do it in wherever

berrier]:

you don't have to do it in front of somebody, And that is what's going to

berrier]:

stop somebody from role playing is the fact they've got to do it with another

berrier]:

human being, so just take that completely out of the picture. Pull out your

berrier]:

phone, iphone, or Angel, whatever you got, and just start recording what it

berrier]:

is you want to say, And if you do that over and over, you don't have to do

berrier]:

anything with the videos. But if you do that over and over and over, your

berrier]:

confidence will gain exponentially

bawa]:

Just reminded that you doing over and over. It reminded me

bawa]:

a code from Brucey, and he said, I don't fear a man who

bawa]:

practices

bawa]:

thousand cakes one a time. I fear a man who practices the same cake

bawa]:

thousand times.

bawa]:

It's doing over and over again, and is so on the point that it does give

bawa]:

you confidence. I think of anything you get good at is just by repetition.

bawa]:

um,

berrier]:

well. if you think about Man, If you think about the when you were in school

berrier]:

and let's just take way earlier in school and you memorizeed whatever it was,

berrier]:

you had to take the test on.

bawa]:

yesm,

berrier]:

Oh, right, So you went into it, knowing that you had the information because

berrier]:

you practiced it, you memorized it and you went in and you did great on the

berrier]:

test. Now let's take the person that doesn't do that

berrier]:

and they're probably not going to do near as well as the person who memorized

berrier]:

the information.

bawa]:

true,

bawa]:

um

bawa]:

bring, brings me too. I'm going to ask one more question and then we' going

bawa]:

to wrap up because I know you have other things to manage. You have a big

bawa]:

daye, so one last thing, Um, somebody, um, whether it's an individual or a

bawa]:

company, right when you are somebody who's sitting behind the doessk, doing

bawa]:

those jobs. You have your talents, your hard core skills there. but you

bawa]:

still have aspirations to do more, or as a company owner, You want to, you

bawa]:

know. leverage your people do more. just set behind the desk.

bawa]:

Um,

bawa]:

what could they do in terms of you know? Should people be just investing in

bawa]:

them in their hardcore trade skills, or do you see any value in companies

bawa]:

and individual investing in themselves into soft skills like learning

bawa]:

sales, learning marketing. whatever it may be the case for them to get to

bawa]:

the next.

bawa]:

How do you see Um, especially because you work both with individuals and

bawa]:

the companies.

berrier]:

So here's the thing. I think that

berrier]:

I. My answer would be the soft skills, because I believe

berrier]:

if you can communicate effectively

bawa]:

Yes,

berrier]:

you can do just about anything now if you can't communicate effectively. for

berrier]:

you can do just about anything now if you can't communicate effectively. for

berrier]:

example, you you. I. I don't know if I've said it on here or not, but lots of

berrier]:

example, you you. I. I don't know if I've said it on here or not, but lots of

berrier]:

times I'll say, Do you see what I'm saying And so

berrier]:

times I'll say, Do you see what I'm saying And so

berrier]:

if I hear you say that, that tells me you're a visual learner.

bawa]:

Mhm,

berrier]:

Okay, if you say I hear what you're saying, that tells me you're an auditory

berrier]:

learner. If you say

bawa]:

Yes,

berrier]:

I feel what you're saying, that means you're a chemistthetic learner. Why is

berrier]:

this important? Because if you're auditory and I'm Vis and I'm a visual

berrier]:

learner, I speak in visual terms. You're going to miss part of it because

berrier]:

you're not a visual ener right and it's like me, I'm a more visual learner.

berrier]:

It's like if I listen to an audio bookook, I'm probably going to have to

berrier]:

listen to it twice. but if I watch a video on it, I guarantee ill, I won't

berrier]:

have to watch it. but one time, But

bawa]:

Yeah,

berrier]:

because that visual aid is not there, I miss part of the information And so

berrier]:

that's key. It's so important because if you think about that, If you think

berrier]:

about being able to communicate the way the other, the person you're trying

berrier]:

to talk to can understand you. Your success rat's in a skyrocket. It's going

berrier]:

to skyrocket.

bawa]:

so true and so true. bringing those

bawa]:

understanding people.

bawa]:

I mean,

bawa]:

I didn't even know about myself like I was Im moreity, like I have visual

bawa]:

aspect, but the majority of hisuditory, and when somebody used been my

bawa]:

coaches and people mentor books would say Okay, visualize on your dreams

bawa]:

And then I notice when I visualised I' actually visualising, I'm hearing

bawa]:

sounds like I'm hearing the Cps or people announcing my name or whatever it

bawa]:

is, but I'm more oritary, and as I learn,

bawa]:

I can amplify that of

bawa]:

focusing on hearing rather than visual, and that is

bawa]:

same in sales like you you have to understand about. Other people, but I

bawa]:

think, if you understand about yourself so there also have a great deals,

bawa]:

tons of gold there you share about everything

bawa]:

and we touch about tons of things

bawa]:

from you know, from nine to Fi to entrepreneur to person who may be feeling

bawa]:

down in depression. but I hope this gives them hope. And where can people

bawa]:

find new Co? If they want to work? They want to know more about your work.

bawa]:

How can they find you?

berrier]:

Sure, so on, practically all the social channels is just at Correy Barrier,

bawa]:

Mhm,

berrier]:

And then

berrier]:

so I've got a, a couple of companies that I like to talk about. our. Just

berrier]:

mention which sales, C, e O is my coaching group and my coaching company. And

berrier]:

then we also have a company called Automated deals, And what we do with that

berrier]:

is we

berrier]:

book appointments

berrier]:

for solar companies. We also

bawa]:

Mhm,

berrier]:

book appointments for other industries, but right now primarily is solar

berrier]:

because there's so many people out there selling leads that are worthless or

berrier]:

they fake, or the numbers are wrong, or the names are wrong, or if, And it's

berrier]:

just a Sc. A lots of times it's a scam, and when I got really tired of

berrier]:

talking to tradesmen and people in the trades about how many how much money

berrier]:

they had spent on marketing crazy marketing stuff in crazy leads, And and so

berrier]:

we figured out a way to to make this work for them where they wouldn't have

berrier]:

to spend a lot of money out of pocket and they' guaranteed the appointments,

berrier]:

so it's really going to be a massive success, And so far we've done very it

berrier]:

and we've only been doing this for I don't know month month. And a half, and

berrier]:

we've already got two companies under under our belt that we working with.

bawa]:

Yeah, amazing and

berrier]:

So Y.

bawa]:

go look. sorry on.

berrier]:

I was going to say Uh, you can just find me at At Correy Barrier, Dot Com is

berrier]:

where you can find the website.

bawa]:

Yeah, I'll put the links in with the Episd so people can find you anybody

bawa]:

who want, whether your company order, who wants to improve and see what

bawa]:

Corey and his company can do for sales for your business, increasing

bawa]:

revenue, or with somebody who wants to grow your saves individually or

bawa]:

salesperson or a technical person, And you want do more money. I think you,

bawa]:

definitely,

bawa]:

um, should reach out to coory. My experience with coy has been great, like

bawa]:

he gives you advice. Is not there just to make money. It's good, like he

bawa]:

said, when it makes sense to me your business. what to do. The win win

bawa]:

situation. That's all he is about. So do that and thank you, Corey. for you

bawa]:

know, giving me your time and being here with my audience. and um, uh,

bawa]:

really appreciate. I learned a lot of things that are, and something that I

bawa]:

didn't even know about you and I think I'm

bawa]:

um, one step more closer to you as a friend now than before the interview.

berrier]:

Well, the last thing I, I'd like to give the audience the opportunity they

berrier]:

can go to Cory, the sales, Ceo, dot com and download my objection, crush or

berrier]:

cheat, cheap. This will really help people, especially if we're talking about

berrier]:

people that don't know how to handle objections. It's a really good road map

berrier]:

that

bawa]:

Mhm.

berrier]:

should be massively beneficial for most everybody, especially people that are

berrier]:

not in sales. so I just thought' tell you that it's free. Doesn't cost you a

berrier]:

single peny, Go download it. Enjoy it. Use it, and that's all

bawa]:

great, awesome. thank you for that. I'll put that lincoln, so thank you

bawa]:

again. I'll see you soul again

berrier]:

you got

bawa]:

and.

Show artwork for It's on Entrepreneurship, Spirituality and The Dance Of Life

About the Podcast

It's on Entrepreneurship, Spirituality and The Dance Of Life
with Manpreet Bawa
After 20 years as a successful IT professional in corporate America, I seemed to had it all. I raised over 10M’+ in sales, but I was unfulfilled and unhappy for not being in control. Suddenly I realized: if I died tomorrow, all I would be known for was 20 years of career success and nothing else. It wasn’t enough for me, so I worked feverishly to get out of an unfulfilling rut.
I learned my lessons about investing in self and equally focusing on soft skills aka life skills like leadership, communication, etc. a hard way. But it doesn't need to be this hard.
This is why I created this show where I can bring influencers and thought leaders from all walks of life who can help provide tools and strategies for growth in
Entrepreneurship
Spirituality
and The Dance Of Life.